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Creating a Marketing Plan That Aligns with Your Goals

Your business needs a strong marketing plan to succeed. However, many business owners are not sure what that includes.  

A marketing plan is a comprehensive blueprint that outlines an organization's overall marketing efforts and strategies. It helps businesses identify their target audience, define their marketing objectives, and create a roadmap to achieve these objectives. 

A laptop. The text reads. "How to Optimize Your Google Business Profile"

Your online presence is one of the most important aspects of your business in today's world. Data collection firm Bright Local estimated in its 2023 "Local Customer Review Survey" that today 98% of consumers use the internet to find information about local businesses. 

That means that people in your area are not using phone books, or driving from street to street to find businesses, they are using Google. As a result, if your Google Business Profile is not up to speed, then you are letting customers slip through your fingers. 

A smartphone, the text reads "Unlocking Digital Marketing Success Using Reputation Management"

Digital marketing success does not happen overnight. It takes a strong and continuous effort to find success and attract customers to your site. 

A hand holding a smartphone next to the words: "How to Improve Website Traffic Using Social Media"

For business owners and website managers, finding new ways to improve website traffic is a high priority.  

One of the most commonly overlooked ways to improve website traffic is through the use of social media networks. According to a report by Shareaholic, social media was responsible for over 30% of overall referral traffic to websites, making it the second-largest source of website traffic after search engines.

Seven Ways to Increase Your Website’s Digital Footprint

In today’s digital world, your business’s digital footprint matters. How you present your brand identity on the web says a lot about who you are as a company, and if you hope to gain customers and clients via your presence on the web, you need to make a strong impression. 

What is a Bounce Rate and Why is it Important?

You run a website. You want to keep people on your site to make sales and advertise key features of your business.  

But, when you look at the analytics you see that your site has a high bounce rate. In short, people are coming to your site and then leaving after only a few seconds! 

How Can I Use Hashtags on Social Media to Boost My Business?

Social media may be the single most effective tool to advertise your business for free. 

But have you ever wondered, how can I make it easier for future clients and customers to find me on social media?

How To Improve Website Traffic with These 5 Beginner Steps

We all want more traffic on our sites.  

After all, traffic indicates interest and interest creates sales. However, building traffic on your site can be difficult, especially with dozens of competitors trying to accomplish the same goal, and vying for sales from a small group of customers.

Your Website Data isnt Telling the Whole Story And Thats a Good Thing

Website data is one of the most powerful tools you have at your disposal.  

It tells you how many people visited your webpage, how long they stayed, what they clicked on, and more. This information can tell you how to manage your resources online. Mainly, what is working, and what is not.

Stats to look at in 2023

You want to get ahead in the digital marketing game. Welcome to the club! 

Your competitors share the same goal, as do millions of businesses across all kinds of industries.  

how did you hear about us?

Let’s be honest. You work hard to get your name out there.  

Email campaigns, ads, social media posts, print ads, testimonials, blog posts, and word-of-mouth recommendations are just some of the tactics you do to find new clients and make sales.  

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