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What Does Authenticity Look Like in a Brand?
Every business is looking to get ahead when it comes to their marketing efforts. For many, that means investing time, money, and effort into sprawling marketing campaigns that are designed to draw in new audiences and strengthen existing ones.
In today's climate, some of the most effective marketing campaigns are those that lean into authenticity. What does that mean for a business? It means showcasing your marketing message plainly and transparently. Oftentimes, this will include testimonials from customers, spots featuring real employees, and minimally edited.
The Story of a Brand
Whether you are just starting out or have been in business for a hundred years, your brand has a story. Your customers and clients want to hear your story, as it helps a sense of authenticity shine through. They want a glimpse at your past, your business's goals, its values, and how your philosophy aligns with theirs.
