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The Importance of a Good Hook in Your Messaging
APR 8, 2024
There is only one way to catch your reader's attention.
You need a powerful hook! A hook summarizes your reader's pain points in a concise message that uses wit or reward to draw them in. Sometimes a hook will be a joke or a catchy phrase. Sometimes it will be a promise. But it is always an eye-grabbing statement that attracts relevant readers and makes them want to keep reading.
