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Authenticity is the Key to a Better Social Media Presence

Creating a better social media presence is every business's goal. Social media is a great way to attract a wider audience, curate your digital presence, and speak directly to your customers. Every business is different, and because of that, you will quickly discover that every business has a unique social media presence.  

Five Big Benefits of Hiring an SEO Agency

Hiring an SEO team comes with several benefits that can greatly improve a company's online presence and visibility. When you begin working with SEO experts, your business is instantly infused with a wealth of knowledge and expertise that can transform you into a leader in the digital landscape.  

The Team Members You Need for Your Website Rebuild

Close your eyes and imagine the perfect website for your business. What colors does it have? Will it make use of eye-popping graphics and a compelling new logo? Or are simple pictures more your style? What path do you want your site visitors to take when they arrive on your site? What about your website copy? Will it be descriptive and paint a picture? Or will it get straight to the point? 

Creating a Marketing Plan That Aligns with Your Goals

Your business needs a strong marketing plan to succeed. However, many business owners are not sure what that includes.  

A marketing plan is a comprehensive blueprint that outlines an organization's overall marketing efforts and strategies. It helps businesses identify their target audience, define their marketing objectives, and create a roadmap to achieve these objectives. 

Choosing Social Media Platforms for Your Business

If your business is looking to excel in the digital landscape, then one of the best things you can do to set yourself up for success is to develop a comprehensive social media presence. A thoughtful and strategic social media presence helps you attract more customers and facilitate a polished online presence. One of the most important considerations you need to make is which social media platforms are right for your business.  

How to Build a Social Media Calendar

In today's world, every business needs a social media strategy. Social media posts are a cheap and effective way to attract new customers and highlight the many positives of your business. Although, creating and posting to social media is a time-consuming process and one that many business owners do not know how to do effectively. 

For social media success, your business needs strategy and consistency. One of the best ways to achieve these two goals is by creating a social media content calendar. Creating a social media calendar allows you to develop a social media strategy and gives your social media team plenty of breathing room to make posts well in advance of their deadlines.

The Essential Guide t Navigating Website ADA Compliance

When you are building a website, one of the most important things to consider is your compliance with the Americans with Disabilities Act (ADA). This civil rights law prohibits discrimination against individuals with disabilities. While handicapped parking spots and service ramps might be more common topics of discussion revolving around the ADA, websites have certain requirements too.

A laptop. The text reads. "How to Optimize Your Google Business Profile"

Your online presence is one of the most important aspects of your business in today's world. Data collection firm Bright Local estimated in its 2023 "Local Customer Review Survey" that today 98% of consumers use the internet to find information about local businesses. 

That means that people in your area are not using phone books, or driving from street to street to find businesses, they are using Google. As a result, if your Google Business Profile is not up to speed, then you are letting customers slip through your fingers. 

How Email Marketing Keeps Your Customers Engaged

As a business owner, you know that email marketing is one of the most powerful tools you have at your disposal. When you send an email, you place yourself in a strong position to spark correspondence with potential clients, customers, and business partners.

Employee Spotlight: Cody Hale

Today we will introduce you to Cody Hale, our Project Manager for web development. He plays a key role in understanding our clients’ needs and ensuring those needs are translated to the webpage.  

Your End-of-Year Website Audit Checklist

Regularly updating and maintaining your website is crucial to the success of your online presence. This includes not only refreshing your content but also examining the technical aspects of your site. One effective way to ensure your website is performing optimally is to conduct an end-of-year website audit. 

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