Blog

In the ever-changing world of social media, a new challenger has stepped into the ring. Threads, the world's fastest growing social network, is Meta's (the parent company for Facebook and Instagram) entry as a competitor for Twitter. 

For business owners and website managers, finding new ways to improve website traffic is a high priority.  

One of the most commonly overlooked ways to improve website traffic is through the use of social media networks. According to a report by Shareaholic, social media was responsible for over 30% of overall referral traffic to websites, making it the second-largest source of website traffic after search engines.

You run a website. You want to keep people on your site to make sales and advertise key features of your business.  

But, when you look at the analytics you see that your site has a high bounce rate. In short, people are coming to your site and then leaving after only a few seconds! 

In today’s world, every small business needs a comprehensive social media page (or two).  

Many customers prefer to research a business online over any other medium. Word-of-mouth can be an effective way to draw in new business, but it cannot be your sole source of prospects and leads.  

Social media may be the single most effective tool to advertise your business for free. 

But have you ever wondered, how can I make it easier for future clients and customers to find me on social media?

You want to get ahead in the digital marketing game. Welcome to the club! 

Your competitors share the same goal, as do millions of businesses across all kinds of industries.  

Let’s be honest. You work hard to get your name out there.  

Email campaigns, ads, social media posts, print ads, testimonials, blog posts, and word-of-mouth recommendations are just some of the tactics you do to find new clients and make sales.  

If you are like most small business owners, then you can’t imagine your business running without you.  

However, after some time, the day-to-day operations of your business can start to wear you down and you might find yourself looking for ways to reduce your responsibilities.  

If a small business is to be successful, the owner must learn to delegate.  

At first, delegation can be hard. The business owner worked hard for years to develop their business, it is daunting to hand key responsibilities to employees who do not have a personal stake tied to the business's success.  

The holiday season (roughly Thanksgiving to New Year) is one of the busiest and most profitable times for businesses in all industries.  

Because of this, it is a good idea to prepare to maximize your profits during this time.  

Believe it or not, marketing can be a lot of fun!  

Of course, you’ll only have a good time under the right conditions. The two main ingredients for marketing success are a sound strategy and lots of patience (trust us, we know!).