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Authenticity is the Key to a Better Social Media Presence

Creating a better social media presence is every business's goal. Social media is a great way to attract a wider audience, curate your digital presence, and speak directly to your customers. Every business is different, and because of that, you will quickly discover that every business has a unique social media presence.  

Creating a Marketing Plan That Aligns with Your Goals

Your business needs a strong marketing plan to succeed. However, many business owners are not sure what that includes.  

A marketing plan is a comprehensive blueprint that outlines an organization's overall marketing efforts and strategies. It helps businesses identify their target audience, define their marketing objectives, and create a roadmap to achieve these objectives. 

Choosing Social Media Platforms for Your Business

If your business is looking to excel in the digital landscape, then one of the best things you can do to set yourself up for success is to develop a comprehensive social media presence. A thoughtful and strategic social media presence helps you attract more customers and facilitate a polished online presence. One of the most important considerations you need to make is which social media platforms are right for your business.  

What is Threads?

In the ever-changing world of social media, a new challenger has stepped into the ring. Threads, the world's fastest growing social network, is Meta's (the parent company for Facebook and Instagram) entry as a competitor for Twitter. 

A hand holding a smartphone next to the words: "How to Improve Website Traffic Using Social Media"

For business owners and website managers, finding new ways to improve website traffic is a high priority.  

One of the most commonly overlooked ways to improve website traffic is through the use of social media networks. According to a report by Shareaholic, social media was responsible for over 30% of overall referral traffic to websites, making it the second-largest source of website traffic after search engines.

What is a Bounce Rate and Why is it Important?

You run a website. You want to keep people on your site to make sales and advertise key features of your business.  

But, when you look at the analytics you see that your site has a high bounce rate. In short, people are coming to your site and then leaving after only a few seconds! 

How Do I Optimize My Small Business Social Media Page?

In today’s world, every small business needs a comprehensive social media page (or two).  

Many customers prefer to research a business online over any other medium. Word-of-mouth can be an effective way to draw in new business, but it cannot be your sole source of prospects and leads.  

How Can I Use Hashtags on Social Media to Boost My Business?

Social media may be the single most effective tool to advertise your business for free. 

But have you ever wondered, how can I make it easier for future clients and customers to find me on social media?

Stats to look at in 2023

You want to get ahead in the digital marketing game. Welcome to the club! 

Your competitors share the same goal, as do millions of businesses across all kinds of industries.  

how did you hear about us?

Let’s be honest. You work hard to get your name out there.  

Email campaigns, ads, social media posts, print ads, testimonials, blog posts, and word-of-mouth recommendations are just some of the tactics you do to find new clients and make sales.  

stepping away from day-to-day operations

If you are like most small business owners, then you can’t imagine your business running without you.  

However, after some time, the day-to-day operations of your business can start to wear you down and you might find yourself looking for ways to reduce your responsibilities.  

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