The Importance of How Did You Hear About Us
Let’s be honest. You work hard to get your name out there.
Email campaigns, ads, social media posts, print ads, testimonials, blog posts, and word-of-mouth recommendations are just some of the tactics you do to find new clients and make sales.
If you have been in the marketing game for a while, you will have noticed that your sales and profits have steadily increased. But wouldn’t it be nice if you can make the whole thing a little more efficient?
One of the best ways to streamline your marketing strategy is by implementing a “how did you hear about us?” survey into your sales process.
But what does the “how did you hear about us?” survey work, and what can it do for your business?
In this post, Legend Web Works has assembled the top benefits of the “how did you hear about us” survey to help you improve your marketing efficiency. Keep reading to learn more and save your business both time and money.
Top Benefits of the "How Did You Hear About Us?" Survey
The biggest reason you need to implement a “how did you hear about us?” survey into your sales process immediately is so you can uncover your most effective traffic channels.
This will tell you which marketing efforts are paying off the most, and allow you to find a more efficient path going forward.
Here are the top benefits a “how did you hear about us?” survey will give your business.
You Will Know Which Efforts Are Paying Off
One of the key facets of marketing success is knowing your strengths. A short “how did you hear about us?” survey will show you where most of your clients are coming from and you can invest accordingly.
You Will Know What to Cut
Letting go is never easy. But if you have been trying to make a marketing strategy work for months upon months and your “how did you hear about us?” survey shows that it is yielding poor results (meaning it is costing more than it is returning) and you see no signs of improvement, then it is time to move on.
You Will Have More Context
One thing a “how did you hear about us?” survey is great at is providing context to prospective clients. Often included with your contact form, the "how did you hear about us?" survey can tell you how a client typically goes about business, whether it be by paper, social media, searching on Google, or asking for personal references. This is all vital information and can help you form a strategy for convincing your prospective client to partner with you.
But Wait! Watch Out for Bias!
We’re glad we caught you before you stopped reading!
Yes, it is true, a "how did you hear about us?" survey is a great first step towards discovering how your prospective clients found your website, product, or service, but if you want data you can count on, it is not enough.
Check out this resource to learn more about why
If you want data you can count on to improve your return on investments, then you need more context.
You need to remember a few things:
- Not everyone will fill out your “how did you hear about us?” survey.
- Not everyone will fill it out correctly or find an option that best suits them.
- The prospective clients who fill out your survey may not be the ones that convert to sales.
In addition to your "how did you hear about us?" survey, be sure you are using Google Analytics for larger (albeit rawer) data, and make the "how did you hear about us?" question a consistent part of your sales process as your relationship with clients evolves.
Over time, the question “how did you hear about us?” will evolve into “why do you continue to work with us over others?” and “what can we do to continue to satisfy your needs?”
Here are some additional questions you can consider using to round out your “how did you hear about us?” survey.
- Were they searching for a solution to a specific problem or pain point?
- Have they heard about your product or service from any partners or rival businesses?
- Are they looking to learn a certain skill?
- Are they trying to replace what they currently use with your product?
- Have they worked with other similar companies before?
Let Legend Web Works Lend a Hand
Marketing is no easy task. It requires you to create and implement multiple unique strategies, sift through pages of data, and make a clear determination of what is working and what is not.
It is no wonder that many small businesses become frustrated and consider giving up on marketing entirely.
Don’t fly the white flag! Legend Web Works is here to help! We offer marketing services that have been proven effective for businesses of all types across multiple industries.
We have helped dozens of businesses find long-term, sustainable success using our strategies, and we can help you too!
If you are curious about how Legend Web Works could improve your digital marketing success, then it is time to reach out
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