These are the Stats you Need to be Looking at in 2023
You want to get ahead in the digital marketing game. Welcome to the club!
Your competitors share the same goal, as do millions of businesses across all kinds of industries.
With that level of competition, it can be hard to know what you are doing right and where you can improve.
Many different so-called digital marketing gurus offer advice on how to one-up the competition, but their advice is often narrow, convoluted, or guarded behind a paywall.
The more you learn about digital marketing, the more you discover that simple practices and consistent efforts will take you further than any fancy tricks or secret hacks.
At Legend Web Works, we know a thing or two about digital marketing. Take it from us: the most reliable way to make consistent gains is by knowing what statistics matter, and how to adjust your marketing strategy accordingly.
In this post, we have assembled for you a guide to the statistics that will reign supreme in 2023, so you can monitor your progress and make consistent progress. Keep reading to learn how you can make a strong start to 2023.
Keep Your Eye on these Stats in 2023
Yet again, statistics are king for digital marketing in 2023. And we predict the same will hold true in 2024, 2025, and well into the future.
Let’s break down the stats you need to know to improve your digital marketing for 2023 and onwards.
Top Ten Visited Pages from 2022
How do you make sales and drive interest in your business? You get eyeballs on your site!
You can think of each page on your site as a salesman. The ones with the most views are your best-sellers and they bring in the most value.
Identify those pages with the most views in 2022 and try to discover what they did right, why they brought in views, and how you can emulate them with future pages.
Top Referrers from 2022
One of the best ways to get eyes on your page is through something called referrers. These can be pages, marketing campaigns, or even other clients.
They are essentially anything that draws views to your site that would not have otherwise been there.
You can find this information through your “how did you hear about us?” survey and by using Google Analytics.
Which Social Channels Drove the Most Interest?
If you want a successful marketing strategy, you need multiple streams. That means there should be more than one route for prospects to find your website (and then buy your product or service).
Before you add new marketing streams, you must be able to identify those that are already working. Once you can answer which streams are working, you can answer the more important question: why are those streams working? It all starts with the stats!
Which Pages on Your Site Led Prospects to Convert?
Your business, whether you are selling a product or service, depends on consistent cash flow to survive. One of the best ways to get new clients and sales is by drawing prospects in with a superior website.
But do you know which pages on your site caused prospects to convert?
This is a huge piece of the puzzle when you are looking to make your website a sales machine.
Identify which pages caused prospects to convert, and invest your resources towards promoting those pages. The more eyes that land on those pages, the more conversions you will make. It really is that simple.
Conversions don’t have to be sales either, they can be small rewards, like collecting data. Some examples of conversions are:
- Getting a reader to sign up for your newsletter
- Making an online sale
- Getting a reader to fill out a contact form
Analyzing your site’s keyword traffic is an excellent way to determine where your most valuable traffic is coming from.
You can use keyword traffic to improve your SEO efforts, target high-quality traffic in your paid search campaigns, and capture additional traffic from relevant searches.
Tools such as Google Search Console are great for analyzing your keyword data.
What keyword data should I be looking for?
- Search queries your site ranks for
- Impressions and clicks to your site for each keyword
- Click-through rate (CTR)
- Average position
Improve Your Digital Marketing with Legend Web Works
Don’t be fooled! Digital marketing is anything but easy.
You can indeed achieve great results with simple, consistent efforts, but you need the right information to make those efforts.
If you do not have the right information, then you will be wasting your time and resources.
We have helped dozens of businesses across all industries, and we can help you too!
If you are ready to find consistent marketing success, reach out to Legend Web Works today!