How To Improve Website Traffic by Using Social Media?
For business owners and website managers, finding new ways to improve website traffic is a high priority.
One of the most commonly overlooked ways to improve website traffic is through the use of social media networks. According to a report by Shareaholic, social media was responsible for over 30% of overall referral traffic to websites, making it the second-largest source of website traffic after search engines.
How can you improve website traffic using social media, or what social media strategies are best for improving website traffic?
Keep reading and we will give you five proven methods for improving website traffic using social media.
Use These Five Social Media Tips to Improve Your Website Traffic
Social media is a tool that business owners often neglect when they are trying to increase their website traffic.
What is the secret to improving website traffic using your social media resources? The answers to better online marketing are below.
1. Include Links Back to Your Site in Your Captions
One of the best things you can do to set yourself up for online marketing success is to create an interconnected web meant to make all your digital resources available to your target audience. This online marketing strategy helps ensure that if a reader finds you on one platform (Facebook, for example), they are quickly able to link to your website or other online resource.
This is especially useful for your social media posts. Why? Because social media networks like Facebook, LinkedIn, or Tik Tok are self-contained digital ecosystems. A reader might find a post you made on LinkedIn, think it is engaging, and want to learn more. Any way you can make it easier for your viewers to link back to your site, which will result in huge success in the long run.
It is the same reason you link to your social media channels at the bottom of your website. This principle builds brand awareness among your target audience and will lead to a more desirable end goal (i.e., more sales, filled-out contact forms, charitable donations, or anything else).
2. Provide Valuable and Relevant Content on Your Social Media Page
One reason that consistent blog and social media posts are so important is that when you post engaging and relevant information on the web, it establishes your brand as a reliable source of information. This is called brand authority and it refers to how likely a customer is to view your company as a trustworthy source of information.
When a reader uses the information published by you on your social media channels, they are much more likely to return to your brand for information in the future. According to social media data collection firm, Sprout Social, 78% of customers are willing to buy from a company after a positive experience with them on social media.
Any useful tips, insights, news, and educational content you can provide that is relevant to your target audience will serve to further establish your authority. Combining this strategy with the linking tip mentioned above will compound the effects of each.
3. Engage with Your Followers
Social media is a great tool for making your brand more accessible to your audience. When you or your social media manager engages with your readers it makes your brand feel more friendly and it encourages your audience to reach out with any questions or concerns.
Follower engagement creates a pathway for your dedicated readers to quickly reach your brand without jumping through hoops or waiting on hold on the phone. Doing this will encourage more followers to visit your website to learn more about you and potentially buy products or fill out contact forms.
Here are some ways to improve your social media engagement.
- Respond to comments from engaged followers. Delete spam comments and comments that are off-topic! For short comments like “love it!” or “this is great” you can simply like the comment.
- Ask questions in your social media posts that encourage responses.
- Conduct polls and surveys.
- Use humor in your posts.
- Share content about your brand that has been generated by followers. This includes content that revolves around a product you sell, events you are putting together, or positive testimonials on services your brand provided.
- Host events like online Q&As or webinars.
Engaging with your followers on social media increases brand awareness, encourages readers to share your content, helps you to promote blog posts, encourages sharing, and builds customer trust. All these factors contribute to higher website traffic.
4. Build Your Social Media for Search Engine Optimization and Website Traffic
If you build your social media channels intending to improve SEO and website traffic, then achieving those goals will be that much easier. The key to this online marketing strategy is to make a social media brand strategy and stick to it. As always with social media, consistency is key.
Follow these steps.
- Choose the right social media platform. Different platforms can accomplish different goals. Determine which platforms are most appropriate for your business and focus your online marketing strategies on optimizing your presence on those channels.
- Create or reevaluate your profile. If you already have a social media profile then it is time to take a critical look at what you have done so far, and how you can adjust to meet your new strategy. If you do not already have a profile, set up your profile and create a plan for your first month of posting.
- Post consistently. Regular and consistent posting is key to maintaining an active social presence. Share relevant information and interesting content that falls in line with your overall strategy.
- Use relevant hashtags that refer to your brand. You will want to use hashtags that help new readers find your page, and group your posts to form a cohesive message. If done effectively, relevant hashtags will boost your brand authority and even small businesses can appear side by side with industry titans.
- Monitor your metrics. Keep track of all your social media metrics so you can make informed decisions on how your strategy must evolve to meet your business's changing needs. See what's working and what is not and adapt accordingly.
Hashtags on social media posts can boost your business. Click here to find out how!
5. Start Paid Ad Campaigns
If you want to drive traffic to your website, then one of the most effective ways to do that is by purchasing paid ads with social media networks. With a sound marketing strategy and specified landing pages with clear calls to action, you can effectively boost website traffic with social media.
While organic efforts should be the basis of your search engine optimization and social media efforts, paid ad campaigns can assist those efforts and produce a more dramatic effect. Paid ads allow you to target a specific demographic (your target audience), interests, and behaviors. Paid ads can help you effectively increase your brand visibility in a condensed timeframe and drive traffic to your website.
Legend Web Works Develops Online Marketing Strategies that Improve Your Website Traffic
If it is your goal to improve traffic to your brand’s website, then you need a trusted marketing partner you can count on.
Legend Web Works is here for you. We have helped dozens of unique brands across all industries find sustainable online marketing and social media success using proven strategies that attract your target audience.
If you want to boost brand awareness and website traffic for your business, then it is time to reach out to Legend Web Works today. Click here to start the conversation!
Happy with the difference Legend Web Works has made for your brand? Leave us a quick five-star Google review here!
For more proven digital strategies and marketing tips that increase website traffic, follow Legend Web Works on Facebook, Instagram, and LinkedIn here!
