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Any business owner can tell you just how consuming managing their business is. Add managing a website to your to-do list and you will soon find what little free time you once had all but evaporated.  

In this digital age, having a website for your company is all but mandatory. You want to attract as many customers as possible, and if your website isn’t top-of-the-line, those would-be customers will fall into the clutches of your competitors.  

One of the best ways to attract customers is through the regular ...

Image contains a picture of a desktop computer with text on the screen that reads "How to: write your own home page hero copy."

“Speak softly and carry a big stick.” 

26th US President Teddy Roosevelt said that – based on a West African proverb – referring to his philosophy on 20th foreign policy. The quote packs quite a punch, and shaped the history of U.S. politics, but would you believe it is also applicable to writing w...

A singular white keyboard button that has the words 'About Us' on it, and text that reads 'What to include on an About Page

When creating a website, one of the most undervalued sections is the about page.  

People tend to be more concerned with making a sale or showcasing their products than they are with telling the reader who they are. This is a massive blunder that can end up costing you conversions in the long...

Image with text that reads "Content Refresh," behind is a computer being washed by a sponge, in the foreground is a water bucket, a glove and a spray bottle.

If your website is struggling to maintain high traffic rates, a content refresh or website redesign is your ticket to getting back on track. 

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Do we agree that repainting your car while the engine doesn't run is pretty useless?

Likewise, a slick-looking web design without a website platform that can get it ranked on Google isn't going to get you anywhere either.

While high-quality content is still king, the technical side of your SEO (the guts of how your website platform processes everything) is now even more important.

Notepad with a wireframes of website sketched on it

You wouldn't use a drill to hammer in a nail, would you? 

Well, maybe if you were desperate and willing to use any tool to just get by for the time being. 

Trying to fit your business into a prebuilt theme or out-of-the-box template is much the same. It gets the job done, but you aren't going to be satisfied with the results for long.

Cog wheels and SEO related icons

Legend Web Works makes editing your website SEO Data simple through automation and easy editing tools. As you are adding new pages and blogs you can quickly customize Page Titles, Page Descriptions, H1 Tags, and Alt Tags as you go.

Image Alt Tags 

Image Alt tags are used to describe the image on a...

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What is a Call to Action (CTA)?

It is just that: a call to take action. On a website, a call to action can present itself in many different forms, but it is always a clear statement that directly and simply explains what you want your site visitor to do next.

Types of Calls to Action

Below is a l...

Man with a megaphone pointing at the words "Business Blog Increase Sales"
You're walking through your neighborhood and see a couple walking on the other side of the street 

You run over to them and without knowing a single detail about their lives, you start shouting out a list of landscaping services your company offers, how long you’ve been in business, and holding...

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