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What is a Landing Page?
The conversion of page views to sales is no secret.
It’s simple. There are proven concepts and ideas which digital marketing managers have been using for years to passively drive sales to their company.
One of the best ways to convert visitors to buyers is through the development of comprehensive landing pages.
Name Changes for Facebook and Google My Business
Two social media and technological giants, Facebook and Google, have each made name changes in the past month.
For Facebook, the change is a significant one. For Google, only one aspect of their company was renamed. For both, the logic behind the name changes is the same.
If you manage a website, then you know one of the most useful functions is direct contact with customers.
The easiest way to collect responses from readers is through a well-thought-out and well-developed contact page.
While it’s easy to say you want the best contact page around, developing one can be surprisingly difficult.
Your 2022 Website Prep List
A new year is upon us. While you may still have the same website, the way your customers interact with it may have changed. Likewise, if you’re not keeping with SEO (Search Engine Optimization) best practices, you may be falling behind and not even know it.
In this post, we will go over some website housekeeping tasks you need to check up on before the new year begins. Not only will this help you prepare for the new year, but it will also help you increase your overall traffic and sales numbers.
How to Ask for Google Reviews from Your Clients
If you run a business, you want to attract more clients. This is true regardless of whether your business is thriving or whether you need every scrap of business you can get.
One of the best ways to get a new business is through recommendations from satisfied customers. Traditionally, this ...
It’s an Ongoing Process
If you aren’t going up, then you’re going down.
At least that’s the way it works for Search Engine Optimization (SEO). If you aren’t evaluating your website at least once a month to ensure that you are trending upwards on search engine appearances, then your com...
How to Manage your Website Content
Any business owner can tell you just how consuming managing their business is. Add managing a website to your to-do list and you will soon find what little free time you once had all but evaporated.
In this digital age, having a website for your company is all but mandatory. You want to attract as many customers as possible, and if your website isn’t top-of-the-line, those would-be customers will fall into the clutches of your competitors.
One of the best ways to attract customers is through the regular ...
How to Write your Homepage Hero Copy
“Speak softly and carry a big stick.”
26th US President Teddy Roosevelt said that – based on a West African proverb – referring to his philosophy on 20th foreign policy. The quote packs quite a punch, and shaped the history of U.S. politics, but would you believe it is also applicable to writing w...
What to Include on Your About Page
When creating a website, one of the most undervalued sections is the about page.
People tend to be more concerned with making a sale or showcasing their products than they are with telling the reader who they are. This is a massive blunder that can end up costing you conversions in the long...
Content Refresh Vs. Website Redesign
If your website is struggling to maintain high traffic rates, a content refresh or website redesign is your ticket to getting back on track.
