Seven Ways to Increase Your Website’s Digital Footprint
In today’s digital world, your business’s digital footprint matters. How you present your brand identity on the web says a lot about who you are as a company. If you hope to gain customers and clients via your presence on the web, you need to make a strong impression.
According to research conducted by career path and data analytics website Zippia.com, 75% of people judge a company’s credibility based on its website, and poor user experience (UX) leads 76% of people to switch to competitors.
That means a quality digital footprint can make or break your business for three out of every four web users. It is no wonder that every business wants to increase its website’s digital presence.
But what does a quality website include and how do you increase the size of your digital footprint?
Legend Web Works helps dozens of businesses improve their online presence and impressions using proven methods to convert website and social media visitors into clients, customers, and partners.
Here are seven things that you can do to improve your digital footprint to get the web working for you!
Seven Steps to Digital Success
If you hope to compete in the modern market, you need a digital presence that draws in customers and produces sales.
Your digital footprint, the trail of information and data left behind when you post on the internet, is the best way to attract online attention from potential customers.
Examples of digital footprints include social media posts, search engine results, online transactions, and email communications. These can have a long-lasting impact on a business's online reputation.
There are seven factors that Legend Web Works has identified as the most important for improving your digital footprint.
- User Experience (UX)
- Digital Marketing
- Google AdWords
- Email Marketing
- Reputation Management
In order to achieve a seamless online presence that effectively serves your business needs, it is important to continuously optimize and maintain all strong strategies.
Let’s take a closer look at each of these seven factors that go into determining the strength of your digital footprint, and how you can improve each.
1. User Experience (UX)
User experience is the overall experience a user has while interacting with your website or digital product. For your business, UX encompasses design, usability, content, and functionality.
Boosting your site’s UX can do many things to help your brand, including increasing user engagement, improving conversion rates, building brand loyalty, and more!
2. Search Engine Optimization (SEO)
SEO is the process of improving the number of visitors to your website from search engines by ensuring your website appears at the top of search results, including Google, Bing, and others. SEO targets unpaid traffic, with results organically deriving from questions people are searching.
At Legend Web Works, SEO is a huge part of what we do to help our clients find sustainable success on the web.
You can think of SEO as free organic advertising on the web. Better SEO comes from many different sources like keyword research, link building, mobile optimization, and site structure optimization.
3. Digital Marketing
Digital marketing is the process of promoting your brand online. It includes many strategies and initiatives like SEO, social media marketing, email marketing, advertising, and more.
Content marketing is one of the most important aspects of digital marketing. It includes creating and distributing high-quality content like blog posts, videos, infographics, and social media posts that aim to build trust authority, and brand awareness.
4. Google AdWords (or Google Ads)
Google AdWords is an online platform that allows businesses to create and display ads, or Pay-Per-Click ads, on Google search results pages and other websites that participate in Google's advertising network. AdWords is a great way to drive traffic and business to your website.
5. Email Marketing
One of the best ways to get your brand in front of a customer’s eyes is by jumping to the top of their inbox. Collecting customer emails and personal information is important because it allows you to send them messages, deals, discounts, and promotions directly to their inbox. You can even send them newsletters or blogs that you want them to read.
Email marketing for a business website can help increase brand awareness, drive traffic, and generate leads or sales.
6. Reputation Management
Reputation management includes any action that influences the online perception of a brand. This includes tracking and responding to online comments, reviews, and feedback, in addition to promoting positive content and engaging with audiences on various platforms.
The goal of reputation management is to maintain a positive brand image and build trust with customers and stakeholders. When customers see a brand with a strong online reputation, it will reinforce the idea that your company is a trusted source of goods and information.
7. Photography and Video
Photography and video are two of the most important pieces of your brand’s digital footprint. They make a strong visual impression on your visitors and lend a striking sense of theme and connectivity. Photos and videos are one of the best tools you can use for visual identity and branding.
High-quality photos and videos will enhance your visitors’ overall experience of your website, and they are easily sharable making them endlessly versatile.
How do the Different Elements of Your Digital Footprint Work Together?
UX, SEO, Digital Marketing, Google AdWords, Email Marketing, Reputation Management, and Photography/Videography all work together to create a cohesive brand identity and establish a strong digital footprint by ensuring that the user experience is seamless across all touchpoints.
Your digital presence must be a continuous experience that informs your consumers about your brand and urges them to take the next step (whether that be making a purchase, filling out a contact form, signing up for your service, or something else).
For example, if your website has a good UX design, it will lead to higher engagement and better conversion rates. Good UX can also improve your SEO by decreasing bounce rates and increasing the time users spend on your website, which can positively impact your search engine rankings.
Digital marketing and Google AdWords drive visitors to your website, and SEO helps ensure that your website is optimized to rank well in search engine results pages.
Email marketing can help you follow up with leads and retain existing customers, and reputation management helps you monitor and improve your online reviews and ratings, which can also impact your search engine rankings.
Finally, quality and consistent photography and videography improve the overall look and feel of your website and social media presence, which can lead to better engagement and more shares on social media platforms.
Overall, all of these elements work together to create a strong digital footprint that works for your site and your brand.
Legend Web Works Helps Your Digital Footprint Grow
In today’s digital marketplace, you need a strong online presence if you expect to gather leads and make sales online.
Lucky for you, Legend Web Works is here to help! We help dozens of businesses just like yours find online solutions that help their businesses thrive.
From blog writing to social media management, reputation control, and more, Legend Web Works can help your business grow digitally.
Reach out to Legend Web Works today to discover how we can make the web work for you!
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