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Person typing on the computer, with caption says Causes (and Solutions) for loss in SEO Traffic

Website managers will do anything to get ahead.  

So why is it that over the past year so many websites have lost so much traffic? It isn’t because their website manager is lazy.  

No, so many websites have plummeted in SEO traffic because Google made numerous Core Updates and changes to their algorithm in 2021.

Landing Page | What to Include with a person typing/looking at a computer

The conversion of page views to sales is no secret.  

It’s simple. There are proven concepts and ideas which digital marketing managers have been using for years to passively drive sales to their company.  

One of the best ways to convert visitors to buyers is through the development of comprehensive landing pages.  

Facebook and Google homepages on a cell phone

Two social media and technological giants, Facebook and Google, have each made name changes in the past month.  

For Facebook, the change is a significant one. For Google, only one aspect of their company was renamed. For both, the logic behind the name changes is the same.  

What to include on your Contact Us Page

If you manage a website, then you know one of the most useful functions is direct contact with customers.  

The easiest way to collect responses from readers is through a well-thought-out and well-developed contact page.  

While it’s easy to say you want the best contact page around, developing one can be surprisingly difficult.  

2022 Prep Website Checklist, notebook, pen, coffee

A new year is upon us. While you may still have the same website, the way your customers interact with it may have changed. Likewise, if you’re not keeping with SEO (Search Engine Optimization) best practices, you may be falling behind and not even know it.  

In this post, we will go over some website housekeeping tasks you need to check up on before the new year begins. Not only will this help you prepare for the new year, but it will also help you increase your overall traffic and sales numbers.  

google reviews

If you run a business, you want to attract more clients. This is true regardless of whether your business is thriving or whether you need every scrap of business you can get.  

One of the best ways to get a new business is through recommendations from satisfied customers. Traditionally, this ...

ADA  compliancy

Every business uses digital documents in one form or another. 

Some use Microsoft Word, others use Google Docs, but almost all use some form of PDFs.  

If you plan to use these digital tools for your business, you must make sure that they follow the Americans with Disabilities Act (ADA)....

A magnifying glass hovers over a computer screen. Text reads "Improve your SEO immediately."

It’s an Ongoing Process 

If you aren’t going up, then you’re going down. 

At least that’s the way it works for Search Engine Optimization (SEO). If you aren’t evaluating your website at least once a month to ensure that you are trending upwards on search engine appearances, then your com...

A hand carrying a magnet collects social media icons from a laptop. Text reads "Social Proof and why it matters."

Every marketer wants to get ahead of the competition, but the real challenge is doing it. Many start with good intentions, but they don’t know where to begin and how to successfully implement their good ideas. Even the most well-run companies can struggle to market their brand if they don’t unders...

A piece of paper reads "prepare for the holidays:
The season between Thanksgiving and New Year’s is a swirling, chaotic time where commerce is high, and the economy reaches a fever pitch. Likewise, many professionals see their businesses reach an unprecedented busy season, while time off for the holidays looms.
 
If you oversee content manageme...
A clock sits on a blue background surrounded by gears and cogs. Beside it reads text that says "Time Management Tips for Busy Marketing Managers."

Marketing managers have a lot to accomplish. From devising and implementing marketing strategies, to meeting with clients, to writing newsletters and blogs, any marketing manager worth their salt will have a full plate. It can sometimes feel like there is so much to do that no one person, or even ...

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