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The conversion of page views to sales is no secret.
It’s simple. There are proven concepts and ideas which digital marketing managers have been using for years to passively drive sales to their company.
One of the best ways to convert visitors to buyers is through the development of comprehensive landing pages.
When you are ready to launch a new website, there are several things you need to make sure are in place before the site goes live. These components are important as they make sure the site functions properly and creates an easy experience for the user.
This post will serve as a quick c...
“Speak softly and carry a big stick.”
26th US President Teddy Roosevelt said that – based on a West African proverb – referring to his philosophy on 20th foreign policy. The quote packs quite a punch, and shaped the history of U.S. politics, but would you believe it is also applicable to writing w...
The Fine Line that Makes a Good Website
You can tell the difference between a good website and a bad one in five seconds.
That’s all it takes. It’s almost an instinctual response. If you find yourself scrolling down a webpage, delving deeper into its content, and reading what has be...
When creating a website, one of the most undervalued sections is the about page.
People tend to be more concerned with making a sale or showcasing their products than they are with telling the reader who they are. This is a massive blunder that can end up costing you conversions in the long...
Images are a big part of every website these days. Whether you're trying to sell products, promote a service, or get people interested in your blog posts, images play an important role.
However, there's more to it than just slapping the first image that comes up onto your website and calling it good. That could actually end up doing more harm than good if you don't optimize them properly for search engine optimization and site speed.
In addition to decreasing bounce rates, faster loading pages can lead to increased time spent per visit, more conversions, and higher revenue for your company.
If you want to improve your ranking in Google's search results and increase traffic/sales from people who land on your site, learn about site speed.
You wouldn't use a drill to hammer in a nail, would you?
Well, maybe if you were desperate and willing to use any tool to just get by for the time being.
Trying to fit your business into a prebuilt theme or out-of-the-box template is much the same. It gets the job done, but you aren't going to be satisfied with the results for long.
Have you ever been browsing the web on your phone and then prompted to Add to the home screen? That is the gentle prompting of a Progressive Web App (PWA).
If you own a smartphone a PWA is a fluid mobile web experience that you have already had without even knowing it. Unlike its native app count...
Last Updated February 16, 2021
We do not use out-of-the-box website builder software like WordPress. Gasp! We know. With 39% of the web built on WordPress, you can see why it’s natural gravitation for web designers. But what's the catch?