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What Does Authenticity Look Like in a Brand?

Every business is looking to get ahead when it comes to their marketing efforts. For many, that means investing time, money, and effort into sprawling marketing campaigns that are designed to draw in new audiences and strengthen existing ones.  

In today's climate, some of the most effective marketing campaigns are those that lean into authenticity. What does that mean for a business? It means showcasing your marketing message plainly and transparently. Oftentimes, this will include testimonials from customers, spots featuring real employees, and minimally edited. 

The Story of a Brand

Whether you are just starting out or have been in business for a hundred years, your brand has a story. Your customers and clients want to hear your story, as it helps a sense of authenticity shine through. They want a glimpse at your past, your business's goals, its values, and how your philosophy aligns with theirs.  

Instagram Reel Post with a Heart 'Like'

Instagram has recently announced a significant update aimed at improving the visibility and distribution of content from smaller, original content creators. This move is intended to balance the playing field, which has historically favored creators with large followings and aggregators of reposted c...

How to Identify Your Slow Season

After running your business for several years, you will undoubtedly notice that the flow of business is not consistent throughout the year. The ebbs and flows of business can be unnerving to beginners, but more experienced business owners understand that changes in the market are normal and that they usually follow patterns from one year to the next.  

User Journey on a Website

Your website tells your company's story. It is an account of who you are, what you've done, and what you have to offer your customers. Because of that, your website must be designed with your customers in mind. Whether your website contains three pages or three hundred pages, you need to consider how you want to use it to tell your story. 

The Importance of a Good Hook in Your Messaging

There is only one way to catch your reader's attention.

You need a powerful hook! A hook summarizes your reader's pain points in a concise message that uses wit or reward to draw them in. Sometimes a hook will be a joke or a catchy phrase. Sometimes it will be a promise. But it is always an eye-grabbing statement that attracts relevant readers and makes them want to keep reading.  

The Role Good Storytelling Plays in Marketing

Storytelling is powerful. It is the reason we return to our favorite books and movies over and over and learn valuable life lessons from fictional narratives. Storytelling is also an extremely powerful tool when it comes to marketing.

Google Business Profile Update

Google has recently put out an update that is important for all business owners to be aware of.

In this article, we will explain what a google business profile is, the new update, and how your business can benefit from implementing the update.  

Guide to Videography for Small Businesses in 2024

There are more options for marketing your business than ever before. From graphic images to informative blog posts, social media platforms allow you to show off your branded content to thousands of people. However, because modern advertising is so accessible, competition is fierce. To find sustainable success, your business needs to deliver a clear and engaging message in a variety of mediums. 

Authenticity is the Key to a Better Social Media Presence

Creating a better social media presence is every business's goal. Social media is a great way to attract a wider audience, curate your digital presence, and speak directly to your customers. Every business is different, and because of that, you will quickly discover that every business has a unique social media presence.  

Five Big Benefits of Hiring an SEO Agency

Hiring an SEO team comes with several benefits that can greatly improve a company's online presence and visibility. When you begin working with SEO experts, your business is instantly infused with a wealth of knowledge and expertise that can transform you into a leader in the digital landscape.  

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