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What Does Authenticity Look Like in a Brand?

Every business is looking to get ahead when it comes to their marketing efforts. For many, that means investing time, money, and effort into sprawling marketing campaigns that are designed to draw in new audiences and strengthen existing ones.  

In today's climate, some of the most effective marketing campaigns are those that lean into authenticity. What does that mean for a business? It means showcasing your marketing message plainly and transparently. Oftentimes, this will include testimonials from customers, spots featuring real employees, and minimally edited. 

The Role Good Storytelling Plays in Marketing

Storytelling is powerful. It is the reason we return to our favorite books and movies over and over and learn valuable life lessons from fictional narratives. Storytelling is also an extremely powerful tool when it comes to marketing.

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