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Images are a big part of every website these days. Whether you're trying to sell products, promote a service, or get people interested in your blog posts, images play an important role.
However, there's more to it than just slapping the first image that comes up onto your website and calling it good. That could actually end up doing more harm than good if you don't optimize them properly for search engine optimization and site speed.
In addition to decreasing bounce rates, faster loading pages can lead to increased time spent per visit, more conversions and higher revenue for your company.
If you want to improve your ranking in Google's search results and increase traffic/sales from people who land on your site, learn about site speed.
Do we agree that repainting your car while the engine doesn't run is pretty useless?
Likewise, a slick looking web design without a website platform that can get it ranked on Google isn't going to get you anywhere either.
While high quality content is still king, the technical side of your SEO (the guts of how your website platform processes everything) is now even more important.