Effective Use of Social Media

April 22, 2016

It’s no secret that social media is an integral part of any business’ online presence. Mobile technology has further facilitated social media’s growth as people quickly and easily share information through Facebook, Twitter, and LinkedIn etc. Therefore, businesses that invest the time and resources into developing social media presence can better engage existing and potential customers.  

Share Relevant Content 

While anyone can connect through social media sites, the element of personal privacy must be respected. Businesses that attract new followers with the sole intention of sending promotion after promotion will only hurt their social media presence. Put yourself in your customer’s shoes. Think about what they want to talk about, rather than what you want them to talk about. This gives you a better idea of what inspires customers to make important decisions in their lives.   

Create Sharable Content

This might be a no-brainer to some, but creating sharable content helps people find your social media profiles which then help them find your website. Create images that are eye-catching but also tell about your products, services, or business. This helps bridge the gap between text-based sites such as Twitter and image-based sites such as Instagram. 

You can also share content from your website. If you’re writing blog regularly, share them on Facebook and Twitter so people have a reason to visit your website. Encourage your social media followers to “share” your post or “Retweet” the link if they liked the information given, too. 

Get People Talking 

Social Media is a great way to share pictures, take polls or ask pertinent questions related to an industry. Twitter recently debuted a “Poll” feature which allows users to easily create polls for their followers to answer. Facebook users can easily ask questions in the form of a status which encourages users to respond in the comments. This creates a space for conversation where businesses can communicate with their target audience. 

When people see a business that interested in what they have to say, they’re more apt to speak up. This builds a business’s social media presence as more people begin talking about them, which can lead people to their website; and ideally generate sales.  

Respond Quickly 

Social media creates a direct line of communication between businesses and customers. Therefore, any feedback received should be responded to quickly; regardless of whether it’s positive or negative.  

Responding to positive feedback is endearing. Responding to negative feedback shows you’re concerned about the well-being of customers; and presents an opportunity to convert a critic into an evangelist.  

Social media is a marketing tool that’s here to stay. Be sure you’re creating content that draws people in and you’re staying responsive with complaint and praises alike. Take time each week or each month to see what types of posts worked and what didn’t to better improve your social media strategy for the future.