Thriving with Consistent Blogging

Discovering sustainable success online is a process that requires multiple approaches. One of the most important approaches that every business should take on the path to digital success is blogging. Blogging ties in with search engine optimization (SEO) tactics to produce a holistic strategy that establishes a brand as a trusted source of information. This process is often referred to as building brand authority. 

One Legend Web Works client who thrived when it came to consistent blogging and building brand authority was Shine Orthodontics of Chillicothe, Maineville, and Lebanon. With the help of Legend Web Works, Shine Orthodontics published over a dozen blogs in 2023 and they saw massive success. 

Having signed in 2022, watching Shine Orthodontics soar has been one of the most exciting experiences of the last year. They have thoroughly established themselves as a trusted source of information online, and as a result, their web traffic has seen massive increases.  

Join us as we take a deep dive into the specifics of Shine Orthodontics' blogging success in 2023. We will take a look at the raw numbers, and more. Keep reading to discover more about how Shine Orthodontics thrived in 2023 and how you can emulate some of these strategies to find success for your brand in 2024 and beyond.  

Deep Dive: Looking at 2023 Blog Data 

 When it comes to mastering SEO, blogging is one facet that businesses often struggle with because it can be difficult to create content ideas and produce polished writing. Not to mention, writing an eight-hundred-word blog post can be time-consuming.

However, in 2023 Shine Orthodontics provided a master class for what blogging success looks like. To preface, we will start by looking at the top-performing blog posts Shine Orthodontics published in 2023, then we will finish by discussing some practical strategies you can use to boost your own blogging efforts.  

 Shine Orthodontics Top Performing Blog Posts of 2023 

Publishing a blog is a great way to contribute to your website's success. Not only does it send a clear message to your audience that you are committed to publishing helpful information on a given topic, but it also adds fresh new content and keywords to your website and tells Google that your website is active and curated (which helps boost you to the top of the SEO rankings). 

How do you gain customer trust through content marketing? Learn more here! 

If your website is like a magazine publication, adding a new blog post is like publishing a new issue. Your readers have new information to peruse, and, like a pedestrian buying a magazine from a newsstand, your blog post can attract new readers, some of whom may return for more later.  

Not every blog post published needs to be a home run. But you don't want a lot of flops either. Instead, it is best for blog posts to regularly get modest amounts of traffic, featuring a maximum of unique users and higher average engagement times.in the long run. This model is precisely how Shine Orthodontics found success.  

As we said, for blogging success you don't necessarily need to hit home runs every time, but one or two over-achieving blogs certainly help. In 2023, Shine Orthodontics had one blog that went above and beyond the rest.  

The blog post "Retainer Too Tight? What it Means and What to Do" was the highest-performing blog in 2023. It racked up a total of 6,014 views from 1,512 unique users and had an excellent engagement time average of 1 minute and 28 seconds.  

To break this down, that means that 1,512 different people viewed this blog, with many of them returning four or more times. What's more, with an average engagement time of just under a minute and a half, that tells us that not only were people visiting this blog, but they were also sticking around to read its contents.  

• The second best-performing blog was "Common Misconceptions About Orthodontics" with 91 views and 13 unique users, the part that impresses us most is the 2 minutes 6 seconds average engagement time. That shows us we are answering the questions 1their clients have. 
  
  
• Another strong performer was the blog "Top Benefits of Invisalign Clear Aligners" which had 40 views, 5 unique users, and an incredible 8 minutes and 15 seconds of average engagement time. That means that while this post only attracted a few readers, it hosted relevant information people wanted to read. 
  
  
• A more local-centric blog was "Upcoming Summer Events from Shine Orthodontics". This blog was designed specifically for the Shine Orthodontics audience and yielded healthy results with 29 views, 6 unique users, and 1 minute and 36 seconds of average engagement time.