SEO (Search Engine Optimization)
Are you tired of your website being invisible?
We'll set up a plan for your website to rank well on Google, and we'll work to make sure it stays that way.
While there are many avenues to do this we take practical and actionable steps that make a difference immediately and further down the road.
Unlike other SEO agencies we are not bound to a website platforms limitations. With developers, writers, and strategists collaborating together, we ensure you are getting the best possible results in organic searches.
Don't miss out on the extra boost from our website platform, in-house developers, and SEO professionals to help you outpace your competition!
SEO Services Include:
Competitor Audits
Get the inside scoop on your online competitors.
Are you looking for a one-time competitor audit? Or do you need an annual competitor audit to keep your finger on the pulse of what's happening on the web?
Our digital marketing specialists can help. We'll look at your site, the sites of your competitors, and the market as a whole to give you a clear picture of where you stand in terms of content and search engine optimization (SEO). Then, we'll make recommendations for how to improve both the content and SEO of your site so that it's more likely to show up first in organic searches.
When it comes down to it, we believe that being visible online is critical for any business today—and we want to help businesses like yours be successful in this new world where information is freely available and easily accessible via search engines and social media platforms like Facebook or LinkedIn.
On Page Optimization
We know that for a small business, having an optimized website is essential for your success. We understand that the only way to get more visibility is by not only ranking well on Google but by getting more traffic to your website pages, blog, and social media.
That's why we do SEO: so your site gets more traffic and is more likely to rank higher in Google search results.
Our team:
- analyzes competitors,
- performs keyword research,
- edits and optimizes website titles, descriptions, H1 tags, and h2 tags,
- tracks and analyzes the data to discover further optimization opportunities.
In this way, we can develop SEO strategies tailored to your website's performance as it evolves.
Website Sitemaps
Did you update your content? Don't forget to tell Google.
With a new sitemap submitted to Google monthly, it signals to Google that your content is changed. You can be sure your old content gets removed from search results and your new content gets added.
Google Business Profile
Your Google Business Profile is speaking volumes about your business, whether it has up-to-date information about your organization or not. Let our team take this job off your plate so you can focus on your business.
Google Business Profile Optimization
Your Google Business listing compliments your website by showing pertinent information about your business without even needing to click on a search result. With all of this information readily available, it is imperative that it's accurate, optimized, and represents you well.
When you make it easy to do business on your Google Business Profile, your business grows.
Monitoring Google Reviews and Responses
Since customers can leave reviews on your profile anytime, monitoring those reviews can be a 24/7 job. Our team monitors & responds to your reviews and alerts you directly of any that require a direct immediate response from you.
Get more positive reviews.
Get a direct link to request reviews from past and present customers. You can then add your review link to emails, newsletters, social profiles, and your website to build on your profile’s positive reviews.
Bing Places for Business Profile
Similar to your Google Business Profile, Bing has it's own business profile that needs to be optimized and maintained properly as well.
We'll verify and optimize your listing to make sure you not only reaping the SEO benefits, but also to maintain a consistent brand message for everyone.
Apple Maps Business Profile
Similar to your Google Business Profile, Apple Maps has it's own business profile that needs to be optimized and maintained properly as well.
Unlike Google and Bing, Apple Maps Business Listings require you to have a storefront to be listed on their maps. Unfortunately service-based businesses are not elgible at this time.
For businesses with a storefront, we'll verify and optimize your listing to make sure you not only reaping the SEO benefits, but also to maintain a consistent brand message for everyone.
Google Analytics
The Time To Collect The Data Is Now
Collect the data now, even if you're not looking at the analytics yet. You'll thank yourself later.
- Start collecting website interaction data,
- Understand when & how customers arrive at your site,
- Then, check out what they do!
With Google Analytics installed you can build a complete picture of how users navigate your content, the time they spend on your site and from what avenues they arrived at your site, and much more!
Creating a Google Analytics account and installing the tracking code on your website is the first step to collecting the data.
Our team can do this for you and ensure you have access to your account.
Once you start collecting data, use our Custom Performance Report to check your website's performance at-a-glance.
Google Search Console
Monitor your website's activity and health with Google Search Console
Google Search Console allows you to maintain and monitor your website's organic performance. This is a great tool if you are working on your site's SEO (Search Engine Optimization) or need insights on new ways you can get your website found in search results.
Gain important insights about:
- Keywords that are getting you found on Google.
- Clicks to your site from search results.
- Impressions or how many times your site showed up in search results.
- Crawl errors where Google was having trouble finding your page.
- and more!
We create, verify & connect your account to ensure you have access to view your results anytime.
Bing Webmaster Tools
Bing Webmaster Tools is similar to Google Search Console but catered to Bing Searh Results.
While Google accounts for 88% of all internet searches, Bing is the runner up accounting for 3% - 12% of the remaining searches. That's the 2nd half of your customers!
It's important you are showing up on both search engines.
SEO Performance Reports & Check-Ins
Your website performance report reveals who your audience is and where they hang out.
Google Analytics is an excellent resource but can be time-consuming to find what you're looking for. And sometimes even hard to know what the data even means.
A Customized Report for Quick Performance Checks
Our custom reports simplify this for you. Data is delivered directly from your Google Analytics account to the report in a high level, easy to interpret format.
- Access 24/7
- Real-time results
- Compare traffic year over year
- Quick insights about where your audience comes from and where they go.
- No digging through data
- Make decisions for your business based on real interaction with your brand online
We're glad you're here! Book a time to put a plan together with LWW right away or fill out the online contact form. We look forward to speaking with you about your SEO (Search Engine Optimization) needs.
