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The First Things Your Readers Will Want to See on Your Website

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May 15, 2023
The First Things Your Readers Will Want to See on Your Website

You take pride in your website.  

Your site shows who your business is, what you stand for, and who you hope to sell to. It is a curated experience, meant to show the very best of what your business has to offer. Your website is, often, the first impression potential customers get of your business.  

A high-quality, attractive site can make all the difference in the world when it comes to making a sale or letting a client slip through your fingers.  

When new prospective clients or customers visit your site, they expect to see a few things to help make your website easy and digestible.   

Good websites across all industries have a few consistent concepts that make it easier for readers to find what they are looking for on your website.

Making a good first impression on your website does not have to be hard and there is a ton of room for creativity while staying within website layout best practices.

How does website design affect user experience? The answer is simple, a well-designed website and easy-to-find content will make the experience easy for the site visitor, therefore leaving a great first impression. 

So, what will these readers expect to see when they visit your website? 

In this post, we will tell you specifically what your readers will expect to see when they visit your website, the role of branding on your website, the importance of website navigation, and much more!  

Make Your Site Easy to Navigate 

One of the first things a reader should see when they enter your site is a clear and concise navigation bar. This can help showcase your portfolio, products/services, about us page, contact us page, and any other pages you want your readers to visit.  

The importance of website navigation cannot be understated. Your readers need to have a clear idea of what your website contains and how they can quickly get to any page on the site.  

Let’s not over-complicate things! Here are a couple of quick bullet points to keep you on track.  

  • Have a strong and effective headline  
    • A clear headline gives your readers a brief idea of what your website is about and why they should stay and read more.  
  • Have engaging text and a graphic that draws the eye in  
    • The number one reason you have a website is to educate and inform site visitors. Without content, no one will know what your business is all about or how they can benefit. 
  • Clear call to actions 
    • Make it clear, simple, and direct. It can be something as basic as “click here to browse our products!” Just ensure that you are telling your reader where to go next by reading your headlines and you will find success.

Consistent Branding on Your Website

Design and branding are two of the key players when it comes to creating a website that makes a great first impression on your readers.  

The colors, shapes, designs, and even the text your readers see will leave a strong first impression on them. These elements convey the emotions you want your readers to feel immediately.  

Your branding and site design can make or break a sale right from the nexus. Use these quick tips to make your branding more effective.  

  1. Get your website and branding done by a professional web designer and graphic designer. It can make all the difference in the world and demonstrates to your readers that you take your business seriously. As a successful business owner, your expertise lies in your industry and the services you provide. Let the professional designers take care of creating a successful website for you. 

  2. Responsive design is imperative when it comes to making a strong, positive impression on your readers. Responsive design ensures that your site looks great and functions well on all devices, especially smartphones, tablets, and desktop/laptop computers. A responsive website will adjust to the size and shape of the device without sacrificing style, speed, or quality. 

  3. High-quality videos and images are a must. Sharp images and eye-catching videos can quickly tell your story, what you sell, and even your ideal target audience. If pictures are worth a thousand words, then videos must be worth even more. An engaging video, paired with quality images, grabs your reader’s attention and holds it.  

Social Proof Sets Your Site Apart 

Social proof is a powerful tool for your website and brand.  Social proof is the idea that humans copy the actions of others in an attempt to undertake behavior in a certain situation. 

One of the best ways to use social proof to boost your site is through the use of testimonials or reviews.  

Testimonials from satisfied customers build trust and credibility with your readers and show that your product or service is high quality and your company treats its customers right. 

Display your testimonials on your homepage or a dedicated testimonial page. Include the name of the person who left the review and a photo to boost credibility. 

The benefits of testimonials on your website are numerous. There is no better way to demonstrate that your product or service is the right fit for prospective customers than by showing other customers who were satisfied with your brand.  

As a final note, use your social proof as momentum to lead to your contact page so they can reach out to you and ask any questions they have. 

Quality Content Makes Sales 

Another thing your readers should see upon entering your site is a plethora of quality content.  

Quality content will look different for every brand. But for many, quality content means descriptive text, informative and engaging videos, professionally written blog posts, and other forms of media like infographics that illustrate key facets of your business.  

Quality text is one of the most important items on your site, it is the actual content that people are reading. It can include a variety of items, like keywords, speaking to the right audience, and making sure your site does not include any broken links. All of these things can be incorporated across your site, but it’s easier to include them in a blog post. 

Let’s take a closer look at what a good blog post might include. 

  • Quality information establishes your brand as an authority in your field. 
  • Entertainment pieces that are fun for a reader.
  • Case studies take one specific project your team has done and break it down to give your reader a better understanding of what you can offer them.   
  • Social proof in the form of an enhanced or expanded testimonial of your brand (this will often be the story of one of your clients and how your product or service made achieving their goals easier). 

High-quality content is key for making your reader engage with your website and is one of the first things they should see upon entering your site.  

A Better Website in Cincinnati and Dayton Starts at Legend Web Works 

Making a good first impression with your website is not always easy. You need a professional website that shows your reader that you put care into every facet of your business.  

A quality website will help you build trust, a reputation and make sales.  

How do you know the difference? It’s easy! Reach out to Legend Web Works! 

At Legend Web Works, we have helped hundreds of brands achieve online success with top-tier websites that help drive sales and convert prospects.  

Stop wondering if your website is up to industry standards. Find out for sure! Reach out to Legend Web Works now! 

Satisfied with the Legend Web Works difference? Leave us a five-star review here! 

Don’t miss out on the best free content! Follow Legend Web Works on Facebook, Instagram, and LinkedIn for more free digital media tips and tricks! 

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