How to Maximize a Small Budget for Holiday Promotions
Believe it or not, marketing can be a lot of fun!
Of course, you’ll only have a good time under the right conditions. The two main ingredients for marketing success are a sound strategy and lots of patience (trust us, we know!).
Strategy and patience. Notice that one of the conditions of success is not a big budget.
One of the most common mistakes businesses make is thinking that they should not spend funds on marketing just because they do not have a big budget.
The truth is that there are dozens of successful marketing strategies that don’t require a big cash investment.
This is especially true for the holiday season (Thanksgiving to New Year), as many people are looking for deals and promotions.
This post will take a closer look at how you can maximize a small budget for your holiday promotions.
How to Market for the Holiday Season When Your Budget is Tight
You don’t need to break the bank to bring customers in your doors.
Try some of these proven strategies for better results this holiday season.
Use Your Social Media Pages
Social media is one of the most powerful marketing tools you have at your disposal. If not the most powerful.
When you use social media, you have a chance to show your audience your brand’s personality. It also helps you set yourself apart from the competition.
However, it’s not enough to just have a Facebook, LinkedIn, or Instagram page. You must make high-quality posts that offer your reader something (information, a discount, etc).
Images of your merchandise, customer testimonials, videos, and even quick stories or jokes can help attract an audience.
Try posting 1-2 times per day and you will attract an audience.
Boosted posts can take you a step further. Set aside a budget (start with as little as $20) and your social media platform will show your posts to the right audience, maximizing your reach.
Send Out Emails and Newsletters
Over the years, your business has collected dozens, hundreds, or even thousands of email addresses from previous customers. Put them to use.
Start a monthly newsletter detailing the upcoming attractions your business has to offer, or simply detail a few special promotions your business is offering in an email to catch your reader’s eye.
If you want to spend a little cash to make your emails more attractive, invest some cash in high-quality graphic design. Unfortunately, a few words on a screen won't do much to draw an audience. Vibrant colors and interesting designs are a much more alluring look.
Focus on the Customers You Already Have
It is expensive to draw in new customers. What’s less expensive is marketing to those customers who have already shopped at your business.
This holiday season, make sure you are continuing to prove your value to your existing customers. Include loyalty programs, special discounts, and offers of free shipping.
Every customer who comes back is worth more than a new customer who is shopping in your store for the first time.
Revamp Your Website
The holiday season is the perfect time to refresh your website.
Not only will it give your site a fresh new look, but it will also give you a boost in SEO, meaning people will find you on the web more easily than ever before.
Focus on implementing hero spots and landing pages to help direct your audience to the most lucrative deals.
Take Your Holiday Marketing Further with Legend Web Works
Marketing is a game of patience. You can’t expect your efforts to have same-day results.
Instead, when judging the success of a marketing campaign, it is better to look at site visitors and sales over months, rather than a period of days.
For that reason, if you want to increase your sales this holiday season, the time to start marketing is right now.
Don’t leave your marketing to chance! Instead, reach out to the pros with a proven record of success at Legend Web Works.
Our marketing team will devise and implement a custom strategy for your brand and will listen to you to deliver premium social media, blog, and SEO content to help give you a boost in sales this holiday season.
If you’re ready to take your business to the next level, reach out to Legend Web Works today!