Cincinnati Pay Per Click Advertising
Leveraging Paid Advertising to Reach Your Target Audience
At Legend Web Works, we offer a variety of paid advertising options to help your brand reach your target audience. From social media platforms like Facebook to search engine marketing on Google, our team can help you select the right paid advertising strategy that meets your unique business needs.
Social media advertising and online advertising are great ways to get your brand out there quickly. Whereas organic marketing builds up a following over time, building your reputation off of consistent social media and blog posts, paid advertising take you to the top of the pile instantly.
What are the different types of Paid Advertising?
Pay-Per-Click (PPC Advertising) or Paid Search Advertising
Search engine advertising, also called pay-per-click (PPC) advertising or cost-per-click (CPC) advertising, allows you to promote a specific webpage on Google or another search engine. Pay-per-click advertising is an effective way to drive traffic to your website, increase brand awareness and generate leads and sales.
Our digital marketing team works with you to identify your desired objectives and determine the top-performing keywords for your specific campaign. When a user searches a relevant keyword or term, your site can appear at the top of page one in search engine result pages.
Paid search advertising, or PPC advertising, is a valuable tool for businesses looking to increase their online visibility, attract new customers, or grow their business.
Paid Social Media Advertising
Paid social media advertising can help your business reach a larger, yet more targeted audience, generate leads and ultimately boost sales quicker than organic strategies. This is because you can target ads to a specific demographic, age range, location, and more, ensuring your ads are seen by your exact target audience.
Businesses have the option to promote a specific post on a particular platform or run a full campaign. “Boosting” a post can be used to target a larger audience for a single post. On the other hand, promoting a full campaign involves running multiple posts on social media that align with a specific campaign goal, targeting different audiences with different ad creatives.
Whether your business is interested in a simple or complex approach to social media advertising, Legend Web Works’ can help boost your business with our paid social media advertising services.
Benefits of Pay Per Click Advertising:
Boost Traffic to your Website
PPC allows you to increase traffic to your site by purchasing ad space toward the top of the first page of search engines. It can bring instant traffic to your site and work alongside your long-term SEO investments.
As more people go online to research products and services before purchasing, your ad is on display during their search process. If they choose you and your customers have a great experience with you, they are more likely to return.
Increase Brand Recognition
The marketing rule of 7 states that prospects need to hear a message at least 7 times before making a purchase. Having ads available and using retargeting will show site visitors relevant ads on other pages after visiting your site - allowing you to remain top of mind.
Control Advertising Costs
PPC often has a lower setup and turnaround time to get started than other marketing efforts. PPC also allows you to control your costs while you review your return on investment and adjust your budget as needed. You can also set daily and monthly limits to ensure you don't spend more than you want at a given time.
Only Pay for Clicks
While your ad may be seen hundreds or thousands of times (see increased brand recognition), you will only pay for an ad when someone clicks. This can save you thousands of dollars by only paying for those who had enough interest to review your site for more information.
Analyze Data in Real Time
PPC provides real-time data on how your ads are seen and how users may be interacting with them. This allows you to make changes to ads almost immediately - from the verbiage of your ad to the keywords, time of day for ads, geography, and your spending.