SEO Case Study: Stork Helpers
Cincinnati SEO: Stork Helpers
Starting from Scratch
Stork Helpers started in 2018 to provide doula services to families in Cincinnati and Dayton, Ohio. They came to Legend Web Works initially to help build their first website and design their logo to help launch their brand.
In 2021, after continued growth each year, they contacted us again to build a new website to better reflect their growing brand and to also work on their SEO and marketing as they no longer had time to manage either themselves and had new goals they want to achieve.
A Fresh Design
When asked to rebuild their existing site, they knew they wanted their website to have more color but also allow the images to become the focus of the site - images of women giving birth, empowered to birth their way - this was an important part of telling their story properly. Our team worked to create a completely fresh design that used fun and bright colors without taking away from all the imagery so that families could envision their own births on-site.
Next Level Marketing
After the client took the time to refresh every page of content in their words, we set off to work on their marketing and SEO. From a marketing aspect, our team worked to start creating over a dozen social media posts each month to multiple platforms as well as taking over blog writing responsibilities from the client using a content calendar system and working with the client to ensure that the topics and messaging are aimed at their demographic.
Building A Brand
With new goals in mind and a marketing strategy laid out from marketing consultations, we set forth an SEO strategy that would allow Stork Helpers to build their brand digitally and work with them to expand their offerings to women beyond birth doula services.
Once pages were laid out properly, we set forth on creating SEO data to elevate the brand in search engine results. We analyzed keyword research and completed reviews of competitors to understand what had to happen to boost rankings. From entering SEO data (page titles, descriptions, keywords) and SCHEMA to proper header tags, we worked to ensure that the new site structure went to waste by ensuring that every page was properly optimized.
Restructuring The Site
A strategically laid out website is not just important for site visitors but also for search engines; clean sites allow users to quickly find the information they need in helping them make a decision and the same for search engines. We reorganized not only the structure of the content but also their pages. This allowed for more URLs that were more strategically catered to their services instead of lumping services together under generic page titles.
SEO doesn't stop at your website - it is just the home base of a broader strategy. Stork Helpers continues to grow due to both their website as well as their social media presence, online reviews, and directory listings. Creating more than a dozen posts per month, we have created numerous valuable links back to their website allowing users to engage even more. Our online review strategy has helped them become the most (and one of the best) reviewed doula in Cincinnati and Dayton, using much of that content back on their website as well.
Often missed by business owners, Stork Helpers understood the importance of delegating fresh content to our team. They had tried to maintain a blog but found they often struggled with finding the time to craft blogs consistently. They had us write two blogs each month with topics to help them engage the potential families they would be working with. This allows us to create twenty-four new URL's each year for the brand with keywords and in-depth content.
What were the Digital Results?
- Ranks on page one on Google for over a dozen keywords
- Increased reviews on Google Business Profile by over 100%
- Engagement rate of over 90% from searchers who come from Google
- Increase in website traffic by over 237%
- Viral Blog that is getting thousdans of views
- Hundreds of thousands of impressions on social media posts
- Increased followers by over 402%
- Thousanda of click conversions from social media to website
Stork Helpers has grown from a startup business in 2018 to a business with three team members in five years and has been consistently ranked as one of the top doula businesses in Cincinnati and Dayton year after year.
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