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The Essential Guide to Navigating Website ADA Compliance

The Essential Guide to Navigating Website ADA Compliance

When you are building a website, one of the most important things to consider is your compliance with the Americans with Disabilities Act (ADA). This civil rights law prohibits discrimination against individuals with disabilities. While handicapped parking spots and service ramps might be more common topics of discussion revolving around the ADA, websites have certain requirements too.  

Per US laws, your website must be built in compliance with certain rules to ensure that anyone, even those with disabilities, can interact with your site and learn more about your brand. The ADA includes things like color schemes, readability, indexing, and more when evaluating your site's accessibility for disabled Americans.  

In this post, we will walk you through what it means for a website to be ADA-compliant. We will explain why ADA compliance is important, how you can identify your site's level of accessibility, some ways to reach ADA compliance, technology to help you on your journey, and more! 

What is Website ADA Compliance? 

 

Website ADA compliance refers to the practice of designing and developing websites that are accessible to all users, including those with disabilities. The ADA is a civil rights law that prohibits discrimination against individuals with disabilities in various areas, including access to services and public accommodations. 


In recent years, this law has been extended to cover websites, recognizing that the Internet is an essential resource for information and services. ADA compliance ensures that websites are designed and built with accessibility in mind, allowing individuals with disabilities to have equal access and experience when navigating online content. 

 

Why Is Website ADA Compliance Important? 

 

Website ADA compliance is crucial as it ensures that users with disabilities can access and navigate online content without barriers. It involves adhering to the legal requirements set forth by the ADA. 

Failing to comply with ADA guidelines can have serious consequences. Non-compliant websites can result in potential lawsuits, as individuals with disabilities may not be able to fully engage with the digital content, causing them to be excluded from essential information and online experiences. 

Website ADA compliance goes beyond ethical considerations - it is legally mandated. By following accessibility standards and guidelines, such as the Web Content Accessibility Guidelines (WCAG) 2.1, websites can ensure that users with disabilities can access and engage with their content. This includes providing alternative text for images, captioning videos, ensuring keyboard accessibility, and incorporating other assistive technologies. 

This is one reason why it is wise to work with a web development firm when developing your website. They know what to look for and they know how to set up a site, so it is accessible and in compliance with the law.  

 

Understanding Accessibility Standards 

 

To create an inclusive online environment, it is crucial to understand accessibility standards. These standards, such as the Web Content Accessibility Guidelines (WCAG) 2.1, provide guidelines for making websites accessible to individuals with disabilities. 

By adhering to these guidelines, website owners can ensure that their digital content, including images, videos, and interactive elements, is accessible to everyone. This involves providing alternative text for non-text content, incorporating keyboard navigation options, and designing user interface components with accessibility features. 

Accessibility standards also consider a wide range of disabilities, including visual, auditory, cognitive, and motor impairments, ensuring that websites can be accessed by individuals with diverse needs. By understanding and implementing these standards, website owners can create inclusive and user-friendly experiences for all users, promoting equal access to information and online services. 

Learn more: What is the Role of a Marketing Agency in Powering Your Business’s Growth? Check out this blog! 

 

Web Content Accessibility Guidelines (WCAG) 2.1 AA 

 

The Web Content Accessibility Guidelines (WCAG) 2.1 AA are a set of standards that define best practices for making websites accessible to individuals with disabilities. By adhering to these guidelines, website owners can ensure that their online content is usable by people with a wide range of disabilities, including visual, cognitive, and motor impairments. 

WCAG 2.1 AA emphasizes key principles to ensure accessibility. One of the most important principles is keyboard accessibility, which ensures that all website functionalities can be accessed using a keyboard alone. This is crucial for individuals who are unable to use a mouse or other assistive technologies. 

Color contrast is another important aspect of WCAG 2.1 AA. By ensuring sufficient contrast between text and background colors, websites become more accessible to individuals with color blindness and low vision. 

WCAG 2.1 AA also emphasizes the need for providing text alternatives for non-text content, such as images and videos. This is essential for people who use screen readers or other assistive technologies to access online content. 

Following the WCAG 2.1 AA standards is not only a benefit for your business, but it is also necessary. Website owners can create inclusive and accessible websites that comply with legal requirements and provide a positive user experience for individuals with disabilities. 

A woman sitting in front of a laptop, smiling

Identifying Your Level of Accessibility 

 

When it comes to creating an ADA-compliant website, one of the first steps is identifying the current level of accessibility. This involves evaluating the website's design, functionality, and content to determine if it meets the necessary accessibility guidelines and standards. 

By understanding the level of accessibility, website owners can better prioritize and plan for any necessary improvements or updates to ensure that all users, including individuals with disabilities, can fully access and navigate the website. It is important to note that accessibility requirements may vary based on your industry, organization type, and target audience, so it is crucial to consider all relevant factors when assessing the level of accessibility. 

 

Key Elements to Assessing Website Accessibility 

 

Ensuring that websites are accessible to all users, including those with disabilities, is important. To evaluate the level of accessibility of an existing website, a thorough assessment of various elements needs to be conducted. 

The evaluation process involves assessing web content, user interface components, and interactive elements. Web content should be examined to determine if it is readable and understandable for individuals with cognitive disabilities. Additionally, attention should be given to providing alternative text for non-text content such as images and videos to aid screen reader users. 

User interface components, such as navigation menus and online forms, should be assessed for keyboard accessibility, ensuring that they can be easily navigated without a mouse. Interactive elements, such as buttons and links, should be evaluated for their ability to be activated using assistive technologies. 

When evaluating the level of accessibility, it is essential to consider established accessibility standards such as the Web Content Accessibility Guidelines (WCAG) 2.1 AA and Section 508 of the Rehabilitation Act of 1973. These standards provide comprehensive guidelines and requirements for designing accessible websites. 

  • One approach is to conduct manual checks by examining different elements of the website. This includes reviewing web content to ensure readability and clarity for individuals with cognitive disabilities. Additionally, alternative text should be provided for non-text content like images and videos to assist users who rely on screen readers.

  • Automated testing tools can also be utilized to assess accessibility. These tools scan the website and generate reports highlighting potential issues. They help detect problems like missing alternative text, insufficient color contrast, or keyboard navigation difficulties.

  • To enhance the evaluation process, involving users with disabilities can provide valuable feedback. They can test the website's accessibility firsthand and provide insights into any challenges they encounter. 

By combining manual checks, automated testing tools, and user feedback, website developers can effectively assess the level of accessibility for new websites. This ensures compliance with established accessibility standards and enhances the user experience for all individuals. 

 

How to Reach Level AA Compliance 

 

To reach Level AA compliance for a website, a series of necessary steps need to be followed. 

  • First and foremost, conduct an accessibility audit to identify any existing issues. This involves evaluating the website against the WCAG 2.1 guidelines, which outline the standards for accessibility. The audit will help identify areas where improvements are required.

  • Once the audit is complete, implement the necessary changes to address the identified issues. For example, provide alternative text (alt text) for images, ensuring that screen reader users can understand the content. Add captions to videos to assist those with hearing impairments.

  • Keyboard navigation is also crucial for users who are unable to navigate via a mouse. Ensure that all interactive elements on the website, such as menus and forms, can be accessed using only a keyboard. This ensures a seamless user experience for individuals with physical disabilities. 

By following these steps, a website can reach Level AA compliance, which is considered a comprehensive level of accessibility. It ensures that users with disabilities can access and use the website effectively, providing an inclusive online experience for all users. 

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Features to Implement to Reach Level AA Compliance 

 

To reach Level AA compliance for a website, several essential features need to be implemented. These features aim to enhance accessibility for individuals with disabilities and ensure a seamless user experience. 

Color contrast is another important aspect of accessibility. It is essential to provide sufficient contrast between foreground and background elements to ensure that the website is legible for users with visual impairments. This can be achieved by using colors with high contrast ratios. 

Alternative text (alt text) for images is necessary to provide a textual description of visual content. This allows screen reader users to understand and interpret the information conveyed through images. Captions and transcripts should also be provided for audio and video content to assist individuals with hearing impairments. 

Clear and concise error messages are critical for users to understand and resolve any issues they encounter on the website. These messages should provide helpful guidance and suggestions to ensure a smooth user experience. 

By implementing these features, websites can achieve Level AA compliance and provide a more inclusive online experience for all users. 

A woman writing in a notebook

What Assistive Technologies Does Your Site Need? 

 

There are numerous types of assistive technologies and screen readers commonly used by individuals with disabilities to access and interact with websites. These tools are designed to provide an inclusive online experience for users with different limitations. Here are some commonly used types: 

  1. Screen readers: Screen readers are software programs that convert text on a webpage into speech or braille output. They allow visually impaired users to access and navigate websites by reading out the content and any alternative text provided for images. Screen readers rely on the proper use of HTML structure, headings, and alt text to ensure accurate interpretation of the webpage.

  2. Magnification tools: These tools enhance the visibility of website content for users with low vision. They allow users to enlarge text and images, making them easier to read and interact with.

  3. Voice recognition software: Voice recognition software enables users with physical disabilities to navigate websites using voice commands. This technology converts spoken words into text, allowing users to dictate and control the web browsing experience hands-free. 

These technologies rely on structured HTML and proper use of heading tags, alt text, and other accessibility features to provide accurate and meaningful information to users. 

One of the most important elements of making a website accessible to people with disabilities is providing keyboard navigation. Accessible websites should allow users to tab through page elements in an intuitive and logical order, allowing them to quickly access the content they need. This type of navigation is especially important for individuals with physical disabilities or limited mobility, as it allows them to interact with the website without relying solely on a mouse or other pointing device. 

Creating an accessible website requires more than just providing assistive technologies and properly coding HTML elements. It also requires following web accessibility guidelines to ensure that content is presented and structured in a way that is easily interpreted by screen readers and other assistive technologies. Following these best practices will ensure that your website is usable for all users, regardless of their abilities. 

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ADA Website Compliance with Legend Web Works 

 

Website ADA compliance can be confusing and knowing what your site needs is not always immediately obvious. However, making sure that your website complies with ADA rules is necessary. Following the rules laid out by the ADA and WCAG 2.1 AA standards means that more people will be able to use your website, and, as a result, you will see an increase in sales and business opportunities.  

If you are unsure about whether or not your website is ADA-compliant, then you need expert advice from the team at Legend Web Works. Our team of web developers and SEO experts know what it takes to make your website accessible to people from all walks of life.  

Click here for your free website audit from Legend Web Works! 

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