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How to Build a Social Media Calendar

How to Build a Social Media Calendar

In today's world, every business needs a social media strategy. Social media posts are a cheap and effective way to attract new customers and highlight the many positives of your business. Although, creating and posting to social media is a time-consuming process and one that many business owners do not know how to do effectively. 

For social media success, your business needs strategy and consistency. One of the best ways to achieve these two goals is by creating a social media content calendar. Creating a social media calendar allows you to develop a social media strategy and gives your social media team plenty of breathing room to make posts well in advance of their deadlines. 

Download our free, customizable social media content calendar template to conveniently plan your posts ahead of time.

Click here to download the Blank Social Calendar Template

Click here to download the 2024 Holiday Social Calendar Template

Social media content calendars allow you to write and design posts across various social media platforms weeks before posting. This process helps your business create a more thoughtful social media presence while giving your organization a better chance of collecting media and approving content.

Looking for more free digital resources? Check out this end-of-year website audit checklist! 

In this post, we will discuss the importance of social media content calendars, how to build one, how to select the right social media channels, how to determine post frequency, and what type of content your business should consider posting. Keep reading to learn more! 

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The Importance of a Well-Structured Social Media Content Calendar 


A well-structured social media content calendar is vital for businesses looking to optimize their online presence. It plays an essential role in improving time management, achieving consistency, increasing engagement, and aligning with business goals.

Here are the three main advantages of a social media calendar: 

  1. First, a social media calendar helps businesses manage their time effectively. By planning and scheduling posts in advance, marketing teams can save valuable time instead of continuously brainstorming and posting on the go. 

  2. Second, a structured social media calendar allows businesses to align their content with their overall marketing goals. By planning in advance, businesses can strategically create content that supports their upcoming events, product launches, or promotional campaigns. This ensures that the social media content is aligned with the broader marketing efforts, resulting in a cohesive and impactful strategy.

  3. Third, a well-structured social media calendar positively impacts engagement rates. By planning content in advance, businesses can diversify the type of content they post, such as videos, images, or blog posts, based on their target audience's preferences. This variety keeps the content fresh and interesting, increasing the likelihood of higher engagement rates and interaction with followers. 


Step-By-Step Guide for Making a Social Media Content Calendar 


Legend Web Works is a social media and marketing agency. And because of that, we proudly create dozens of social media calendars for a wide range of brands every month. Today, we will quickly share with you a step-by-step guide you can use to create your own social media content calendar for long-term digital success.  

By following this process, you will be able to plan, schedule, and track your social media content for consistent and engaging postings. Let's dive into the key steps involved in building a successful social media calendar. 

  1. Define Your Goals. Start by clearly identifying your objectives for social media marketing. Whether it is increasing brand awareness, driving website traffic, or boosting engagement, having specific goals will guide your content creation and posting strategy.

  2. Choose the Right Platforms. Determine which social media platforms are most relevant to your target audience and align them with your business objectives. Focus on the channels where your audience is most active to maximize your reach and impact. Facebook tends to be a good starting point, but other options like Instagram, X, LinkedIn, or Pinterest may be right for your business.

  3. Create a Content Strategy. Develop a comprehensive content strategy that outlines your target audience, content themes, and key messaging. This will provide a roadmap for the type of content you need to create and share.

  4. Content Research and Ideas. Conduct thorough research to identify trending topics, keywords, and popular industry content. Use this information to generate creative ideas for your own content and ensure it remains relevant and engaging.

  5. Create a Calendar. Choose a social media management tool or utilize templates like Google Sheets to create your social media calendar. This will serve as your centralized hub for planning and organizing your content.

  6. Plan and Fill in Your Calendar. Allocate specific time slots or dates for each post, ensuring a consistent posting schedule. Consider factors such as upcoming events, industry trends, and promotional campaigns when planning your content.

  7. Research Hashtags and Keywords. Identify relevant hashtags and keywords that will optimize your social media posts for increased discoverability and engagement. Incorporate these into your content and track their performance.

  8. Create Graphics and Pictures. Visual content is crucial for capturing an audience's attention. Invest in creating high-quality graphics and pictures that align with your brand aesthetic and enhance your social media posts.

  9. Analyze Your Posts and Adjust. Regularly monitor your social media analytics to assess the performance of your posts. Identify which content types, formats, and posting frequencies generate the highest engagement rates, and adjust your strategy accordingly.

By following this step-by-step guide, you will be able to build a well-structured social media calendar that drives consistent, engaging, and impactful posts. Start implementing these strategies and enjoy the benefits of an efficient and optimized social media marketing strategy. 

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How Do I Determine Post Frequency? 


To determine post frequency, it is important to consider the specific social media platform you are using and its recommended posting cadence.  

Different platforms have varying algorithms and audience behaviors, which will impact how often you should post.  

For example, on platforms like X (formerly called Twitter), where news and updates are rapidly consumed, a higher frequency of posts may be necessary. On the other hand, platforms like LinkedIn may have a lower recommended posting cadence due to their professional nature. 

Aligning your posting schedule with your business goals, available resources, and audience engagement patterns is also important. If your goal is to increase brand awareness, you may need to post more frequently to maintain a strong online presence. However, if you have limited resources, it may be more realistic to create a consistent posting schedule that is manageable for your team.

Additionally, closely monitoring your audience engagement patterns can guide your decision-making. Look at your analytics to see when your audience is most active and when your posts generate the highest engagement rates. This information will help you optimize your posting schedule for maximum impact. 


What Type of Content Should I Post? 


When building a social media calendar for consistent posting, it is important to consider the type of content that you will be sharing with your audience. There are several types of content that you can post on social media, such as videos, images, infographics, text-based posts, blog posts, testimonials, user-generated content, and live streams. |

The type of content you choose should align with the preferred channels of your target audience. For example, if your audience spends a lot of time on Instagram, focusing on visuals like images and videos would be more effective. On the other hand, if your audience prefers longer-form content and informative articles, blog posts could be the way to go. 

For most businesses, what works best for them is a mix of a lot of different kinds of content. If you are unsure what is best for you, then a social media consulting company (like Legend Web Works) can offer you some advice and solutions.  

To get ideas for your social media calendar, you can also look at successful content from your competitors. Analyze the types of content that they are posting and the engagement they are receiving. While you should never directly copy their content, it can inspire ideas for your own social media calendar. 

What is the role of a marketing agency in powering business growth? Check out this blog to learn more! 


Social Media Success with Help from Legend Web Works 


Creating a comprehensive social media calendar is one of the best things your business can do to ensure that your social media team can make strategically sound and consistent social media posts.  

However, this process can be very time-consuming, and if you do not have a dedicated social media team, then you might find yourself sacrificing other opportunities in favor of social media posts. For that reason, it is often more time-efficient and cost-effective to outsource your social media needs to a marketing agency like Legend Web Works.  

Legend Web Works offers comprehensive social media services to suit your business’s needs. We can create detailed social media calendars weeks in advance and craft a custom strategy designed to help your social media presence soar.  

If you are curious about what Legend Web Works can do to give you more bang for your buck in the world of social media, click here to start a conversation with our team now! 

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