Why You Shouldn't Copy Another Business's Web Design

June 8, 2012

So you’re business is taking off and you want to build a website.  That’s great, except you don’t have any knowledge of building websites or proper website design.   So you decide to look at some other website designs and pick out the things you like.  Now you’ve got the idea, “I’m just going to copy XYZ company’s website design and use it for my own.  What’s the harm?” 

The harm is, while you like XYZ’s company's website design, you may be overlooking a crucial element.  XYZ company has a different target market, with different needs in a potentially different industry.  While their web design is cool, sleek or sharp, it may not fit your exact needs. 

If you’re site is going to rely heavily on online sales, while XYZ is more of a promotional site, your going to need different pages that will help you achieve your specific goals. 

These are things to consider as you decide to build your website.  It’s okay to like the design of another website.  In fact, it’s even okay to incorporate similar elements to yours if it works.  However, in a good website design embodies the notion of “function over form.” 

At its very core, a great website lets the audience know who you are, what you do and how to get in touch with you.  And different companies in different industries have very different ways of conveying that information. 

Are you unsure of how to get your message across through your website?

Contact Legend Web Works and learn how we can make the web work for you!