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Landing Page | What to Include with a person typing/looking at a computer

The conversion of page views to sales is no secret.  

It’s simple. There are proven concepts and ideas which digital marketing managers have been using for years to passively drive sales to their company.  

One of the best ways to convert visitors to buyers is through the development of comprehensive landing pages.  

A piece of paper reads "prepare for the holidays:
The season between Thanksgiving and New Year’s is a swirling, chaotic time where commerce is high, and the economy reaches a fever pitch. Likewise, many professionals see their businesses reach an unprecedented busy season, while time off for the holidays looms.
 
If you oversee content manageme...
Needs Changed

Any business owner can tell you just how consuming managing their business is. Add managing a website to your to-do list and you will soon find what little free time you once had all but evaporated.  

In this digital age, having a website for your company is all but mandatory. You want to attract as many customers as possible, and if your website isn’t top-of-the-line, those would-be customers will fall into the clutches of your competitors.  

One of the best ways to attract customers is through the regular ...

Image contains a picture of a desktop computer with text on the screen that reads "How to: write your own home page hero copy."

“Speak softly and carry a big stick.” 

26th US President Teddy Roosevelt said that – based on a West African proverb – referring to his philosophy on 20th foreign policy. The quote packs quite a punch, and shaped the history of U.S. politics, but would you believe it is also applicable to writing w...

Graphic contains an image of a desktop computer with a webpage open. Red arrows point to various sections of the page. Overtop of the image is a blue circle on which text reads "The Anatomy of a Websi
 

The Fine Line that Makes a Good Website 

You can tell the difference between a good website and a bad one in five seconds. 

That’s all it takes. It’s almost an instinctual response. If you find yourself scrolling down a webpage, delving deeper into its content, and reading what has be...

Jags Home Page on Desktop

What is a Call to Action (CTA)?

It is just that: a call to take action. On a website, a call to action can present itself in many different forms, but it is always a clear statement that directly and simply explains what you want your site visitor to do next.

Types of Calls to Action

Below is a l...

It may not solve all the world’s problems, but it can save you from picking a fight with your “Enter” key.  Don’t worry; we’ve all been there before your secret’s safe with us.

How to Do It

If you want to force a line break simply hold down the |Shift Key| and the |Enter Key| at the same time and ...

Tell Your Customers What They Need To Hear

Simply stating facts about your business doesn’t always interest potential customers anymore.  There is already a website in your industry and in your location offering the same information elsewhere.  What you need to do is help them see how your product ...

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