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2022 Prep Website Checklist, notebook, pen, coffee

A new year is upon us. While you may still have the same website, the way your customers interact with it may have changed. Likewise, if you’re not keeping with SEO (Search Engine Optimization) best practices, you may be falling behind and not even know it.  

In this post, we will go over some website housekeeping tasks you need to check up on before the new year begins. Not only will this help you prepare for the new year, but it will also help you increase your overall traffic and sales numbers.  

A magnifying glass hovers over a computer screen. Text reads "Improve your SEO immediately."

It’s an Ongoing Process 

If you aren’t going up, then you’re going down. 

At least that’s the way it works for Search Engine Optimization (SEO). If you aren’t evaluating your website at least once a month to ensure that you are trending upwards on search engine appearances, then your com...

A hand carrying a magnet collects social media icons from a laptop. Text reads "Social Proof and why it matters."

Every marketer wants to get ahead of the competition, but the real challenge is doing it. Many start with good intentions, but they don’t know where to begin and how to successfully implement their good ideas. Even the most well-run companies can struggle to market their brand if they don’t unders...

A piece of paper reads "prepare for the holidays:
The season between Thanksgiving and New Year’s is a swirling, chaotic time where commerce is high, and the economy reaches a fever pitch. Likewise, many professionals see their businesses reach an unprecedented busy season, while time off for the holidays looms.
 
If you oversee content manageme...
A clock sits on a blue background surrounded by gears and cogs. Beside it reads text that says "Time Management Tips for Busy Marketing Managers."

Marketing managers have a lot to accomplish. From devising and implementing marketing strategies, to meeting with clients, to writing newsletters and blogs, any marketing manager worth their salt will have a full plate. It can sometimes feel like there is so much to do that no one person, or even ...

Graphic contains an image of a clip board with text that reads "Your New Website Checklist"
 

When you are ready to launch a new website, there are several things you need to make sure are in place before the site goes live. These components are important as they make sure the site functions properly and creates an easy experience for the user.  

This post will serve as a quick c...

Cog wheels and SEO related icons

Legend Web Works makes editing your website SEO Data simple through automation and easy editing tools. As you are adding new pages and blogs you can quickly customize Page Titles, Page Descriptions, H1 Tags, and Alt Tags as you go.

Image Alt Tags 

Image Alt tags are used to describe the image on a...

Jags Home Page on Desktop

What is a Call to Action (CTA)?

It is just that: a call to take action. On a website, a call to action can present itself in many different forms, but it is always a clear statement that directly and simply explains what you want your site visitor to do next.

Types of Calls to Action

Below is a l...

Man with a megaphone pointing at the words "Business Blog Increase Sales"
You're walking through your neighborhood and see a couple walking on the other side of the street 

You run over to them and without knowing a single detail about their lives, you start shouting out a list of landscaping services your company offers, how long you’ve been in business, and holding...

printout of web analytics

You’re bound and determined to make your website start generating sales and leads 24/7!   

You have your day blocked out and you’re ready to get to work.  

But where do you begin?

To get started, first determine the pages your customers visit most. You might be surprised by which pages are alread...

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