Blog

Placing Better in Google Maps

November 1, 2019

Why is my competitor showing up at the top of Google Maps? How can I get there too?

 

In order to provide the best results for site visitors, Google has developed a Google Maps algorithm to provide the most credible website and closest results for the user. No one can guarantee first page placements on Google Maps. However, there are a several key elements that can get you higher placement in Google Maps.

 

1. Location of search: Proximity is important to the center point of the search query. Google pulls the IP address from the user’s computer or mobile device to produce a list of websites that provide a location closest to the IP address. This means users in the same city can have completely different results depending on where in the city the search takes place. 

The location is made easier with the ability to enter a verified physical address in your Google My Business account or by setting up a search area if your company performs work outside of your office. 

 

2. Reviews posted on Google Maps: The more reviews that are posted on your Google Maps page, the more credit Google will give you which will lead to a higher placement. Encourage your clients who had a positive experience to post a review.

In your Google My Business account, you will find a link that you can send to your clients that will direct them to a review box. 

 

3. Add descriptions/keywords/photos/videos: You can add business descriptions, categories, keywords, photos and videos to your google maps account. The more information you place in your account, the chance of your website getting better placement in Google maps will increase.

If you're a service company, regularly update your Google My Business listing with recent photos so searchers can see your work on the Google Maps business listing or search result. 

 

4. Add your service details or products and pricing. Newer features of the Google My Business listing are the Services and Products sections. This is where you can enter all the services you offer or the products you carry along with a description and pricing. 

 

If you need to create a Google My Business listing, contact our sales team at [email protected] or call 513-492-9008 today to get started with our Google Services.