How do I find my most popular web pages in Google Analytics?

printout of web analytics

 

You’re bound and determined to make your website start generating sales and leads 24/7!   

You have your day blocked out and you’re ready to get to work.  

But where do you begin?

To get started, first determine the pages your customers visit most. You might be surprised by which pages are already getting the most action in search results!

Google Analytics is a useful, free tool for finding this information and can be used to determine:

  • The topics your visitors like to read most
  • What content to enhance or add to
  • Where to add Call to Action (CTA) buttons that lead visitors to become customers
  • The best content to share with ideal customers in newsletters and social media pages
  • Which pages are optimal for paid search campaigns.

How to view your most visited pages in Google Analytics

  1. Login to your Google Analytics account
    If you have not yet installed Google Analytics on your site, click here to learn how.  

  2. Find your page visit results.
    On the left panel, click Engagement and then Pages and screens.  

  3. View results by page URL instead of page title.
    In the table at the bottom, change Page title and screen class to Page Path and Screen Class.  

  4. Sort Views Column.
    By default, the Views column sorts descending by number of views per page.  

  5. Change your Date Range.
    In the top right corner of the screen, you can adjust the date range for this data.  

  6. Review the content.
    Ensure your text, images and video on each page is accurate and leading visitors to buy. 

An interactive report can make this data just a click away and can be shared with your team anytime. Connect with us to talk through solutions.

Let's put a plan together.

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Track where page visits originated

Now you just need to dive a little deeper to find out how these visitors arrived on your site. 

  1. On the same screen, click the + icon to the left of the Views column.  

  2. Choose Acquisition and then User source/medium.  

Now you can see where visitors were before they landed on each page!

There are 4 types of traffic reported with this data:

Direct: They typed your website address into a web browser. 
Referral: They were on another site or social profile before clicking a link to your site. 
Organic: A search engine listed your page as a search result and a visitor clicked on it. 
Paid: Google, Bing, Social Media ad clicks, etc.
None: The visitor opted out of visitor tracking. 

Use this data to determine how your visitor found your website content from the start. This is especially helpful in determining: 

  • The profitability of paid traffic sources like Google Ads 
  • Results of free referral traffic
  • Which pages are seeing an increase or decrease in search engine traffic. 

For example, a restaurant owner sees visits from their Google Ad campaign leads mostly to clicks to the menu page. But, referral traffic from Yelp tends to lead to clicks on the online ordering page and more sales. Beefing up the Yelp listing where there is already a high intent to buy may be the best next step.

Start where you can make the biggest impact both in the short term and long term.

Set a daily or weekly reminder to tune into your website  

Keeping an eye on this data provides a roadmap to adding content that converts long term.   

An easy way to stay on top of it is to add a reminder to your calendar to routinely check in on how your pages and digital marketing efforts are performing. 

Need any easier way to access your website performance data? In need of someone to help you write compelling content to generate sales and leads?  Just reach out and we can talk through solutions that work for your business.

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