How to Focus Your Mobile Presence with Customers

May 11, 2012

Mobile Technology creates new opportunities for businesses to reach customers in new ways.  The explosive growth of mobile devices such as iPhones, iPads, Androids and others are accelerating the rate of mobile media consumption. It’s projected that by 2013, more people will access the web through their mobile devices than desktop or laptop PC’s.  The use of QR codes (Quick Response) has proven to be a popular and effective method of engaging customers through mobile technology.  For these reasons, more businesses are creating mobile websites to engage customers with relevant content, more frequently.

Web to Mobile

Accessing a traditional website through mobile devices can prove difficult for some people.  Often times, the content of a normal website doesn’t always translate to the mobile platform.  Therefore, it’s important to develop a mobile website with more focused content and a clear call to action.  For instance, a restaurant that offers online ordering would want a specific page on their mobile site that directs customers to place their order, rather than have them search the entire site for the information.  Creating a mobile website that with clear objectives often translates to more conversions and less confusion.

QR Codes

QR codes usage has grown considerably in the last few years.  For those of you unfamiliar with QR codes, they’re the square, often black-and-white, bar codes found in catalogues, billboards, window displays, websites etc. that users scan with a mobile device to display relevant content.  QR codes create an opportunity for a business to increase brand awareness, increase conversions or invite people to connect via social media.  Whatever the objective, QR codes are an effective way for a business to achieve its objectives.

Mobile technology is growing at a substantial rate. At Legend Web Works, we design mobile sites and QR codes to complement your website –helping you achieve your business’s objectives and connect with more customers.  For more information, please contact us