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What do my website statistics mean?

website statistics

A new year coming up means a clean slate on your built-it website stats.  Statistics are extremely valuable when it comes to monitoring trends in your online business whether those trends are seasonal, environmental changes, or even political. Learn more about what they mean & how to access previous years' data.

Legend Web Works provides Web site statistics allowing you to measure:

  • How people found you in the first place
  • How long they stayed
  • What pages do they look at
  • What day and time they visited
  • And even what browser they used (ex. IE, Firefox, Safari, Chrome, etc.)
  • And more!

What are your customers searching for?

Web stats show the number of pages visited, the amount of content being viewed, and the length of each visit. Not to mention what they searched for in the first place.  This information not only helps identify whether your website content is engaging enough for your customers but informs you if you are even attracting the right customer to read it.

How did they find you?

Perhaps one of the most beneficial aspects of website statistics is knowing how visitors found your website. Seeing which sites, social media accounts, or other marketing initiatives are generating the most traffic will allow you to allocate your marketing funds appropriately.  

Are your customers coming back for more?

Measuring unique visitors vs. returning visitors can help you identify seasonal trends and customer tendencies.  For instance, if you are an office supply company selling binders, pens, notebooks, etc. you may notice an upswing in new visitors during August and September during the back-to-school months.  Then October-May more repeat visitors (reordering school supplies) and then June and July may be your slowest months. Staying informed with your website trends is the first step to reaching the right customers and providing content on your website geared towards these audiences.

What do my website statistics mean?

Below are basic definitions of what each category of statistics means.

  1. Last Update:
    The date and hour of the last time when your statistics have been updated.

  2. Summary 
    A summarized format of the visits on your website for the selected period of time.

    Traffic Viewed Row:  the visits registered from regular viewers. These numbers can be associated with real people.
    Traffic not Viewed Row:  the visits to your pages that include search robots, crawl bots, or replies with special HTTP status codes (i.e. pages that were not found, etc).

  3. Unique visitors
    The number of unique IP addresses that have accessed your website. This number can be associated with the different people that have browsed your website.

  4. Number of visits
    A total number of visits to your website. If a certain person reads your pages every day he/she will add to this number on each visit. Right under it, you will notice the visits/visitors ratio. It can be useful to determine how many of your users are returning to your website.

  5. Pages
    The number of different pages that were opened on your website from your visitors.

  6. Hits 
    The number of accessed files that were recorded for your pages. For example, if your index.php file includes four other documents when the index file is accessed, it will generate a total of 5 hits.

  7. Bandwidth 
    The size of files downloaded from your website. Each file of your website has a certain size. For example, if your index.html file is 100KB, each access to your website will generate 100KB of bandwidth. The size of all files downloaded from your website is added to this number. Below it, you can find the Bandwidth/Visit. It provides you with information on how much data each visitor downloads on average.

  8. Monthly History, Days of the Month, Days of the week, Hours
    Provides you with useful information on when your website has been accessed the most. Those tables include the same fields explained above.

  9. Visitors domains/countries (Top 10)
    A list of the top 10 countries from which your website has been accessed the most. You can click on the "Full list" link in order to check all the countries that you have visitors from.

  10. Hosts (Top 10)
    A table of hostnames or IP addresses that have accessed your website. If you recognize an extensive number of visits from a certain IP address or a network, you can block access to your website from it to prevent a possible DoS attack against your site.

  11. Robots/Spiders visitors (Top 10)
    As you probably know, search engines use bots to index websites on the Internet. Those visits to your website are recorded and shown in this category.
  12. Visits duration
    This shows the average amount of time that your visitors have spent on your website.

  13. File type
    Shows a list of the most accessed file types on your website.

  14. Pages-URL (Top 10)
    The pages in your account that were accessed by your visitors. This statistic provides you with useful information about which part of your website is most viewed.

  15. Operating Systems (Top 10)
    The operating systems that your website has been accessed from.

  16. Browsers (Top 10)
    A list of the browsers that were used to access your pages.

  17. Connect to site from
    If your website has been reached from a link on another page, this URL will be recorded here. From this part of the statistics, you can receive useful information on which sites refer most users to your site.

  18. Search Keyphrases and Search Keywords
    The list of keywords and key phrases that you have set in your pages and check the way they have been scanned by the stats engine.

  19. HTTP Status codes
    A list of the HTTP error messages that your visitors have received. For example, if someone browses to a non-existent page on your site, it will add to this number.

How do I access my web stats?

  1. Log in to your online account portal.
  2. Click the Domain tab.
  3. Then click the Stats icon.
  4. The stats are behind a login for security purposes. If you need help with your login information contact your Support Team.

Are you looking for stats from a previous year or previous month?

  1. Login to your current web stats.
  2. At the end of the add in the year and month, you would like to view it in the following format. To view all of 2014 you would view the month of December
    ex. /2014-12/.

So for example the complete URL might look like this:

In addition to the raw server web stats adding the power of Google Analytics and reporting to your business toolbox allows you to take this information and filter it for you. For example, you can filter out your personal traffic to the site. If you're interested in a more streamlined view of your website performance contact us for your next steps.

How to add a Google Analytics 4 property to your account.

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