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Creating a strong Call To Action on your website

February 6, 2015

What is a Call to Action?

It is just that, a call to take action.  On a website this can parade around in many different forms but it is always a clear statement that directly and simply explains what you want your site visitor to do next.

Types of Call to Actions

Below is a list of the most commonly used Call to Actions on a website:

  • Make a purchase
  • Sign up for a newsletter
  • Share your content on social media
  • Enter a contest
  • Register for an event
  • Promote a product, service, event
  • Download a File
  • Click to a specific page
  • Request a Quote
  • Schedule an appointment
  • Contact Us to…..
  • Print a Coupon
  • Leave a comment
  • Write a Review

Why are they so important?

When visiting your site (or searching for anything online for that matter) the visitor is looking for an answer to their question.  You job is give them that answer and lead them to your product or services as their solution.  A call to action makes it easy for a visitor to take a next step or engage with your product, service or brand without even thinking.

Call to Actions… In Action

To entice your visitor to engage with your call to action you will need to develop compelling supporting content.  Encourage visitors to interact with support text like:

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Take some time to review your website content and decide if you have a clear, concise call to action on every page.  If you need help determining what a good call to action might be for your site, Submit a Service request or give us a call 513.492.9008.

Do you see what I did there?  I ended with a call to action so you know what to do next.