Results for 2012-04

How Do You Effectively Use Social Media in Business?

April 23, 2012

Social media is an integral part of any business’s online presence.  People spend more time devouring content on social media sites than traditional media like television and print.  Mobile technology has further facilitated social media’s growth as people quickly and easily share information through Facebook, Twitter, and LinkedIn etc.  Therefore, businesses that invest the time and resources into developing social media presence can better engage existing and potential customers.

Social media is an integral part of any business’s online presence.  People spend more time devouring content on social media sites than traditional media like television and print.  Mobile technology has further facilitated social media’s growth as people quickly and easily share information through Facebook, Twitter, and LinkedIn etc.  Therefore, businesses that invest the time and resources into developing social media presence can better engage existing and potential customers.

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Using SEO to Generate More Traffic for Your Website

April 17, 2012

Achieving top search results for your website requires an involved technique known as Search Engine OptimizationSearch Engine Optimization, otherwise known as SEO, is the process of configuring a website to achieve higher placement on search engines such as Google™, Yahoo® and bing™.

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Design Elements to Consider for Your Website Development

April 9, 2012

Good web design is critical to success for your organization.  When navigating your site, people should be able to identify you by name, know what you offer, and the proper information to contact you.  The following are a few elements of effective web design development:

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Effective Content Delivers Better Results

April 6, 2012

Developing effective web content can be a daunting task if you don’t know where to start.  Simply having a website isn’t enough to reach your target customers. Effective websites develop content to identify customer needs, deliver instant results and provide a call to action.

Speak to Your Audience

Remember, you developed your site to better reach customers and your content should reflect that.  Think about pain points your customers encounter and how your products or services remedy such problems.  If possible, write from their perspective.  Empathizing with their situation provides a clearer direction for what content is relevant; and what’s not.

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